Searching for payment gateways in Colombia is no easy task. Your choice can either drive the purchasing decision or throw away the effort you have put into your prospecting. Do you want customers stuck in the sales funnel or flowing quickly through all its stages? Then, make sure you give them a smooth and secure payment experience, instead of a frustrating experience that can result in lost sales or a bad reputation. The decision is in your hands!
We help you by compiling a list of the best specific database by industry payment gateways in Colombia, each with its own features and rates. Although they are very good and established, not all of them will help the same way or the same types of business.
What considerations should be taken when looking for a payment gateway?
As we’ve said, choosing a payment gateway is not something to be taken lightly. Your decision can directly affect your customers’ shopping experience and, therefore, the success of your business. Evaluate your options carefully before paying for one of these services and try to always put yourself in the user’s shoes. A commission-free payment gateway is of no use if it has difficult navigation or few payment methods.
Some of the considerations you may want to keep in mind are:
- Offer a wide variety of payment methods? This is a key question. Your platform should consider the largest number of options available; the fewer you offer, the more closed the group of customers who can buy from you.
- Do you know the true cost? The monthly cost of the payment gateway is not only what it costs to access the gateway, it also includes the transaction fees, i.e. the commissions you receive for each sale.
- What is the cash settlement period? This is an important factor for a company’s cash flow. Therefore, choosing a solution that allows for quick receipt of sales is key.
- Are you operational 24/7? Offering uninterrupted customer support is essential in an era where users are always connected. While this may come at an additional cost, it is necessary to keep customers satisfied.
- Is it known and accepted by customers? Building trust in the gateway is crucial to reducing shopping cart abandonment rates and increasing conversion rates.
- Do you have fraud detection tools? Online fraud requires comprehensive detection processes. This helps prevent and detect potential fraudulent transactions, protecting both your business and the buyer.
Recommended for:
- Entrepreneurs
- eCommerces
- General business
#7 Paypal
Paypal is another payment gateway in Colombia that can accept payments in USD. When a buyer uses PayPal to make a payment, the money is withdrawn from their PayPal account-linked funding source and transferred to you as the seller.
Similarly – and unofficially – many users use Paypal without having any associated card, so when making a payment, the money will be withdrawn from the virtual USD that they have in their wallet and in many cases they will not be allowed to make any transaction.
The platform provides an extra layer of security for buyers, as sellers do not have access to the buyer’s financial information. It also offers a range of tools and services to manage your online payments, including invoicing tools, sales reporting, and the ability to accept payments in multiple currencies.
Key points
- Easily integrates with many eCommerce platforms and websites.
- Your transactions are instant.
- It has encrypted security systems.
- Their transaction fee is 3.95%.
Recommended for:
- Entrepreneurs
- Online store
- Businesses that sell internationally
#8 Stripe
Stripe is a digital unicorn that allows you to create your own payment architecture, meaning you can select which methods to choose from its entire portfolio, including: Google Pay, Apple Pay, cryptocurrency payments, credit and debit cards, and bank transfers.
It also offers a range of tools and services to help users manage their transactions and payments, including sales reporting, automated billing, and tools to manage subscriptions and recurring payments.
It also has an API available that is easy to integrate and highly adaptable, allowing the creation of a variety of products in a simple way.
Key points
- Fees of 2.9% for each successful card transaction.
- Funds settle into your bank account within two business days after payment is processed.
- Availability and support 24 hours a day.
- Its security system includes customer identity verification, detection of suspicious transactions and prevention of unauthorized charges.
Recommended for:
- Business with international sales
- Online stores
- Marketplaces
- Subscription or on-demand services.
#9 Wompi
Wompi differentiates itself from other payment gateways in Colombia by offering a payment architecture service for business owners who do not necessarily have a website. This means that businesses can receive payments by data in their physical establishments (dataphone), as well as add debit and credit card payment buttons for virtual data payments with QR code.
It is supported by various financial platforms, such as Bancolombia, and also by payment platforms such as Nequi and PSE. In addition, Mastercard, Visa and Maestro credit and debit cards can be used. It also offers the option of paying in cash at Bancolombia branches.
Key points
- Their commission is 2.85%. Other fees, such as VAT, influence the final rate.
- The first disbursement is made what is lead management software? within seven business days, and the money is received the following day.
- Provides analytics and monitoring tools to help businesses optimize their payments process and make informed decisions.
- Perform real-time risk analysis and monitor suspicious activity patterns.
Recommended for:
- eCommerces
- General business
#10 Payment Zone
It is a payment processor and mobile payment solution that stands out for not collecting money from your business, but instead paying it directly into your bank account. In addition, it reports on the status of each transaction in real time and even adds identification.
It accepts various payment methods, such as credit and debit cards, cash at affiliated stores, bank transfers, payments with account balance and mobile payments. It also includes the option of recurring payments and installment payments.
Key points
- The transaction fee ranges from 2.5% to 3.5% of the total transaction value. It also handles withdrawal and maintenance fees.
- It works 24 hours a day, 7 days a week.
- Provides electronic billing and personalization of the payment experience.
- Provides analytics and monitoring tools to help you optimize your payment process.
- Perform real-time risk analysis, monitor suspicious activity patterns, and use encryption and authentication systems to protect customer payment data.
- Payments are released after the transaction authorization and verification process has been completed.
Recommended for:
- Small, medium and large businesses.
- eCommerces.
You now have a list of the best payment gateways in Colombia and enough information to make an informed decision. Don’t wait any longer!
What’s next after finding the payment gateway?
You already have your payment gateway, egypt data now you have to get your customers to complete their purchase and live that great experience. To do this, it is essential that you put your maximum effort into prospecting and, especially, into customer service on all your sales channels.
If you provide satisfactory service, your customers will be more willing to buy your product and, more importantly, they will come back. It will help a lot if you look for software that reduces response times and improves the quality of your service 100%.
Whaticket is an excellent option for this, it is focused on customer service through WhatsApp, Facebook Messenger and Instagram Direct. With Whaticket, you will be able to manage more than 1000 daily conversations in your business thanks to:
- A chatbot that provides automatic answers to the most common queries among your customers.
- A shared inbox that unifies the messages you receive on WhatsApp, Facebook Messenger and Instagram Direct.
- A multi-agent system that allows connecting more
- United Nations
- A departmental system
- Real-time chat monitoring.