1. Experience VS. Product
A few years ago, retail focused solely on selling products. Today, consumers are looking for an engaging and memorable experience . This trend is largely driven by Millennials . By creating unique experiences, such as Samsung and its virtual reality glasses, retailers can attract customers who leave a much greater emotional impact than purchasing a product.
2. E-commerce 10 Trends That
Today, almost every retailer, large or small, has an e-commerce platform. Free shipping is the new norm, and consumers are increasingly willing to wait less for their orders. People are willing to wait an average of 4.5 days , and this accurate cleaned numbers list from frist database trend will continue in 2019. Online stores are looking for ways to differentiate themselves from competitors, and delivery time is a good way to do this. E-commerce businesses should also find ways to reduce returns, for example, by providing better purchasing advice.
3. Subscription system
Consumers are always looking for services tha 10 Trends That will make their lives easier. That’s why we’re seeing more and more e-commerce sites focused on a subscription system . Think Netflix , HelloFresh , Bloomon , or Birchbox . This goes hand in hand with the fact that consumers are looking for personalized services . According to a McKinsey & Company survey , 15% of online consumers signed up for subscription services in 2017, and this trend is expected to continue in 2019.
4. Cashless and cardless payments
More and more restaurants are going cashless , and this trend is also spreading to the retail world. Customers can pay faster, and there are fewer safety risks for employees. Handovers between employees are also much what is affiliate marketing? faster and easier, as there’s no need to count cash. Cardless payment is also a phenomenon that’s growing in more and more countries. ApplePay, for example, offers the option to pay with your iPhone, increasing ease of use for the customer.
5. Sustainability
Sustainability will change the way retailers do business: Companies will increasingly have to take the lead when it comes to sustainability . Packaging waste and litter are hot topics, and younger generations are more than aware of them. Retailers must reduce their environmental footprint and make a positive contribution.
6. Omnichannel solution
Omnichannel solutions were already a big topic in 2018, and it will certainly be no different in 2019. Sales channels are south africa business directory increasingly intertwined, providing consumers with a seamless online and offline shopping experience. Physical stores play a larger role in the brand experience, while online stores contribute to consumer convenience. Instead of a single point of contact with brands, it is now important to be present across all channels to boost conversion .