Sun Romeo
Sun Romeo
Chief Marketing Officer at fromDoppler. He loves British music, fashion and communications.
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Mobile Email Marketing
2014 will definitely be the year of mobile devices . And in that sense, our Email Marketing strategy cannot remain oblivious to such a market trend. Learn about the latest developments and review the best tips to make sure you don’t get left out. Keep reading!
Mobile devices, and in particular smartphones
A continue to gain ground by leaps and bounds throughout the world, especially in Latin America and Spain.
Mobile phones accompany us in many of our daily activities, being an indispensable database d element especially when making purchasing decisions .
For all these reasons, our Email Marketing campaign must adapt to this trend in terms of design and content . Still not convinced of its importance? Then check out the data from Our Mobile World , an a well if you don’t want nnual report prepared by Google on the use of mobile devices.
Some global trends
Did you know that…
In the United States, 83% of smartphone users use them to get discounts in stores .In Spain, 71% of individuals surveyed do not leave home without their smartphone.In Argentina, 32% of users who saw an advertisement on their mobile phone clicked on it .In Mexico, 80% of users send emails from their smartphone .In Brazil, 9 out of 10 users use it to search for local information .
And what is happening in the main Spanish-speaking countries?
Below are some interesting data from Google’s report on mobile usage in Brazil, Mexico, Argentina and Spain . Check it out.