Everything customers perceive when they enter your store falls under the category of retail merchandising – from the eye-catching appearance of your window display to the customer experience with your POS system at the checkout.
By properly merchandising your products, you can keep traffic moving in your store, maximize inventory visibility, and turn “just browsing” customers into repeat buyers.
To run a successful retail business
you need to know how to avoid merchandising that can cause you to lose traffic and conversions in your store. Let’s japan whatsapp number data shine a light on some of the most common—and devastating—mistakes in retail merchandising, and see what you can do instead.
1. Poorly lit goods
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Poor lighting can make even the most interesting inventory look dull and bland. When you consider that 70% of retail purchases aren’t decided until the customer is in the store, it’s easy to see how poorly lit merchandise can have serious negative side effects on your sales numbers.
When retailers don’t put a lot of effort into creatively using lighting to showcase their wares. Products look lifeless and fail to ‘crack’. Avoid this practice at all costs.
Another tip is to create a focal
point for your displays. Balance reminds SMB retailers to remember that the focus is on the product you’re selling, not the visual element you’re using to complement the story. In other words, don’t create a display where the scenery is more impressive than the counterintuitive things i’ve learned about investing in lego over the past 18 months product itself. Instead, make your products the center of attention by lighting them with the care and consideration you would give a professional shot.
Here is a great example of retail lighting In addition to using pin lights pointing at the products to make them bw lists well lit, the retailer also uses multi-colored lighting to create a striking playful effect.