Retail productivity is a metric that every store owner or manager wants to maximize. After all, the more productive your trades are, the better it is for your bottom line. There are many factors that contribute to maximizing employee productivity – key examples are your sales space, fixtures and products. But one factor that is sometimes overlooked (and often underinvested in) is the workforce.
Your employees can be the biggest driver of retail productivity, so developing their skills and improving their efficiency should be a priority.
In this post, we’ll explore ways you can help your team be more productive. Review the recommendations below and consider incorporating them into your HR strategy.
1. Invest in your frontline employees
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We’ve talked about investing in your staff a few times on the blog, but it’s worth mentioning again. Customer-facing employees can have a huge impact on store productivity, so don’t make the mistake of underestimating them.
Think of it this way: your employees, in a sense, breathe life into your store and keep sales flowing. Metaphorically speaking, reducing labor costs is similar to saving on an oxygen tank.
As Terry Hawkins, founder and chief creative officer at Progress Maloobchod , a company that provides customized retail training and development solutions, stocks,
“All I’ve heard from retail executives over
the past few decades is how to cut costs. We might think we’re saving money by cutting labor costs, but oxygen tank ‘cost cutting’ kills productivity.” – Terry Hawkins, Founder the prize for the winner can be your page’s product and Chief Creative Officer at Progress Maloobchod
He adds that boosting productivity among frontline employees means keeping them inspired and connected. “It’s about giving them more of a reason to get out of bed in the morning. I’m bw lists sorry, but $11 an hour doesn’t get me fired up and excited to sell your product.”