Nadia Ilardia
Nadia Ilardia
PR teacher and freelance writer. She enjoys writing stories and articles.
Wrote 51 posts
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Increase your sales with Doppler
Did you know that with Email Marketing you can reach more cust accurate mobile phone number list omers, integrate your messages with social networks and measure their impact in minutes?
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Increase your CTR in email marketing
For your Email Marketing campaign to be successful, it is essential that the piece you send generates the greatest amount of traffic to your website, landing page , social networks or whatever the desired final destination may be.
We must think carefully about the different elements that can influence the user when making the long-awaited click on your piece . Are you looking for tips on this subject? Find them in the following post!
Clicks, clicks and more clicks. That is the first wish of everyone when sending an Email Marketing campaign . Just as there is no life on Earth without water, on the planet Email Marketing without clicks means no visits, traffic or conversions!
So, here are some helpful tips to help you maximize your campaign’s click-through rate (CTR) so you can focus on converting that valuable traffic into sales.
Strategic tips to boost clicks on your email
Let’s start with some strategic tips . We have already mentioned some of them on more than one occasion, but it is always good to refresh our memory.
Segment
Create campaigns for different segments of your subscriber list based on your target ‘s demographic information and interests . By segmenting, you can better adapt your message and offer , making it more attractive and increasing clicks to your website. Have you not used Doppler segments yet ? Learn how to do them here .
Test We know that not all audiences
A react the same way to the same stimulus , in this case, to an email database d campaign. So how do you know what works best? By performing an A/B test you can test two different versions of your piece and find out which one is the most successful.
With this test you can vary the content and placement simple to use allows you of the call to action (CTA) and images, make pieces longer or shorter, more visual or with a predominance of text . In this way you can analyze the result generated by each one and which one works best.