A study by the consultancy firm Gartner states that, by 2026, 80% of companies will have implement AI tools, applications and programs. The data only confirms that this technology will soon be implement in most socioeconomic sectors. There is no doubt that, in order to take advantage of its benefits, it is essential that we try to know it as much as possible right now.
And of course we are
Vere to tell you what we know. We are all aware: the transformative power of AI also reaches advertising , which has experienc a dizzying evolution in just a few years. No one doubts that digital advertising in 2024 will continue to experience extraordinary changes , in which, as we have already written about, the progressive adaptation to the reality of a near future without third-p australia telegram data arty cookies has a lot to do with it . In this context, t take advantage of AI in a display strategy.
Keys to leveraging AI in a
The development of artificial intelligence is changing every day. It is clear that the implementation of the different im my first thoughts on our amazon business for 2024 provements will be gradual, as Google’s own help page warns . The objective, says the technology giant, is to “simplify the use of advanc AI functions” , as well as to give advertisers greater control and transparency to know where these ads are publish.
Taking all these aspects into account, it is possibl bw lists e to guess the keys that will allow AI to be us in a display strategy.
You will be able to choose whether or not to use it in campaign management.
If you want to have complete control over your display campaigns, you can choose to maintain control over aspects such as bids, audiences, or creatives.