The community manager (CM) profession has chang a lot in recent years, particularly with the explosion of social networks. ” In 2019, we witness a real shift: social platforms overtook television, which generat a real awareness on the part of advertisers and companies of the importance that these channels were taking. With the Covid period, all the players have completely switch to the digital world. Some, among the most reluctant, have made a 180° turn in this area and are now investing in these levers “, analyzes Médina Koné, associate professor in the Marketing and Digital Communication axis of the IIM Digital School , the school that has been training future community managers since its creation in 1995.
If it has become more complex today
to communicate on these platforms for companies, what are the essential skills to master for future talents wishing to orient themselves or retrain as a community manager? How to break into this field and stand out from the competition? Here are 7 key skills (and a “bonus” at the bottom of the page) to help you achieve your professional project.
1. Be curious and have a strong community culture
The community manager’s main role is to animate a community. His profile is undeniably versatile, because germany whatsapp number data he must inform his subscribers, verify the information transmitt, create content to fe the different accounts he is in charge of, all while responding to the nes of the brand he represents and which he must defend when it is attack in public.
It is essential for a community manager to know several cultures, to be able to give meaning to what he will create, to the subjects he will be l to deal with, because otherwise he risks putting himself in danger. This is the reason why, in the courses that we offer at the IIM. We approach the notions of culture, history, and also sociology, in order to better understand everything that constitutes digital.
Depending on the communities present
online, the same word or expression can be taken positively by one person, and be very misunderstood by in this type of ad another. Hence the ne to acquire a behavioral culture in order to avoid offending. Some of one’s followers and generating a bad buzz. ” Communities bw lists should not be seen solely through the prism of culture. They are more communities of behaviors ,” the associate professor is keen to point out.