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In email marketing, the first impression is the most important. If you don’t have an interesting subject line, you’ll never get someone to notice your email, much less open it among the dozens we receive every day.
First, your subject line should convey the main information of what your email or offer contains. If you want to add secondary information or details, you can use the preview text option, which is available in different email editors, such as HubSpot .
Discover our top 4 tips for creating a great email subject line below
1. Put the most interesting or important words at the beginning
Don’t wait to get to the point, get straight to the point! Few words fit in our inboxes and even fewer on the screens of our smartphones. If you don’t start with your best words, your audience will architect database get bored and move on to the next email.
Email subject lines are an important part of your content strategy
For example, for your monthly newsletter, it is best to use:
“7 expert tips for jaw-dropping content in your mbudo newsletter”
what
“Monthly newsletter with 7 tips from content marketing experts.”
As a start, “monthly newsletter” is too generic and news things to language will be repetitive or boring for the reader.
But do you want to tell your audience that they will find 7 expert tips inside your email? Wow, that’s interesting! Monthly newsletters… are boring .
Finally, if your brand is well-known, its name should be as close to the beginning as possible.
2. Do not use misleading language in your affairs
Your email subjects should use interesting words
Called “click-bait,” these action-oriented words are meant to japan data excite or even mislead readers. They are usually loaded with exclamation points, a sense of urgency, or a discount/deal.
While urgency, discounts, and numbers can work, it should be done in a way that doesn’t seem like too generic an issue.
Using the same example as above, it is better to write:
“7 expert tips for jaw-dropping content in your mbudo newsletter