User-generated content – This is definitely one of the most useful resources for brands as your customers are creating content for you. Make sure to always follow your brand guidelines and encourage a captivating visual style that people will want to share.
Customer Service : Businesses are increasingly using social media for customer service. Quick and thoughtful responses are essential if you plan to go down this path. Working on so-called “ social listening ” is key.
Generation Z, our current teenagers
Leads the pack with TikTok, an app for creating and sharing short videos. Vero is a social app for posting photos and other content to a targeted audience (from close friends to general followers). Caffeine is a social streaming platform for gaming, entertainment, and creative arts by YouTube.” Similarly, Twitch is Amazon’s live video dentist database streaming platform. Lasso , a video and music crossover, was launched by Facebook and is currently only available in the United States. It’s clear that video is leading the way for all audiences, but especially for young people.
Millennials soon to become the largest group in the global workforce
Are still on Facebook and Instagram, but having grown up in the era of the rise of social media, they aren’t afraid to try out new platforms that young people use. Generation X has a preference for an experiment in the agency – sharing the risk to launch a new product Facebook, as they primarily use social media for research and connecting with friends (something they have in common with Baby Boomers). Lastly, Boomers are more likely to check in on Facebook and LinkedIn. The older generation likes to share content, but they haven’t yet been encouraged to make purchases via social media (source).
Key Social Media Marketing Trends for 2020+
1. Privacy and Data – When Facebook came out, everyone was eager to put their likes and personal information online. Not anymore. People are more aware than ever of brands using their data for their own japan data purposes, and are reluctant to share information with companies. We need to make sure we respect potential customers, provide them with valuable content, and are honest and transparent. Although some social networks have had a backlash from users, the social media engine doesn’t stop. Also keep GDPR regulations in mind.