Single-use, fast-paced content: Instagram Stories, Facebook Stories, Snapchat Stories… they are clearly a trend. Short attention spans, fast-paced content, you miss a moment and it’s gone forever… Marketers are already incorporating stories into their strategy, and this will be a must for 2020.
Chatbots for the web have taken
Off and now social media is following suit. Chatbots for Facebook Messenger are helping revolutionize e-commerce on social media for purchasing products and services. Tools like HubSpot offer chatbot job seekers database editing interfaces for FB Messenger. Speaking of e-commerce, new formats like stories and carousels are providing new ways to shop. Maybe social media will become a brand’s biggest sales channel, overtaking the web. We’ll see!
4. Virtual Reality and Augmented Reality
Augmented reality is already used for Facebook and Snapchat filters, and by brands to show what you would look like after using their product (especially beauty and clothing). Virtual reality, however, means creating a simulation. We’ve been hearing about the VR trend for years, but we’re yet to see the boom. Will 2020 be the year customers finally embrace this new medium?
5. Algorithm change: Engagement with likes – There is a lot of talk about social channels altering their algorithms and removing features, for example, likes. It is easy to fake finally open registration likes and followers; engagement, on the other hand, is difficult to replicate. This can mean a drastic change in your business strategy to foster real engagement and community.
6. News and search
Most people already get much of their news from social media. But in the future, social media platforms may act as search engines, meaning SEO will be just as important here as it is on your website and blog posts.
7. The Age of Personalization: Just like personalized landing japan data pages as part of your overall marketing strategy, personalization should also be part of your social media strategy. There are many ways to cultivate personalization within social media: micro-influencers can help you connect with niche audiences and communities (and they’re way more affordable than well-known influencers!!) Your paid advertising should be extremely targeted… for each location, different groups/communities, ages, job titles, etc. To implement Account Based Marketing , LinkedIn offers specific functionalities for targeting and personalization.