Using the number 7 at the beginning tells the viewer exactly how much content they will find in the email and uses numbers in a simple but non-threatening way.
Be careful with words like “free” because it is a sign of spam.
Also avoid using capital letters, too many emojis, or exclamation points.
3. Numbers and discounts can work…sometimes
As mentioned above, numbers should be used in a simple but non-threatening way. And you need to be honest. If your audience feels misled, they won’t trust your company or future emails.Try not to use markup and capital letters in your email subjects
How far can a €70 discount on our email marketing fusion database services go for your company?
7% isn’t good enough. Find out how to achieve 10% growth with mbudo.
All of these examples are subtle and interesting ways to use percentages and monetary figures, without making it seem like click-bait.
Remember, use numbers to add value. Don’t do this:
“€70 OFF! Get this offer today only!
It looks fake and doesn’t give the viewer much information about the offer or how it can benefit them.
4. Email subjects can play with questions and intrigue
Intrigue! Attraction! Lingering questions!
You can use questions in email subjects
Yes, these are all tried and tested ways to don’t wait than a few seconds make a subject line catchier.
“How far can a €70 discount on our email marketing services go for your company?”
This example is both a question and intriguing. After reading it, I wonder: how far?
Our superpower is email marketing
Let mbudo transform your business!
Superpower… oh, that’s interesting. Using descriptive japan data language and beautiful or catchy words will make your email stand out from all the generic ones. But be careful not to use too much jargon or unfamiliar words, you don’t want to alienate potential readers.
There are dozens of tips on how to craft a great email subject line, but sometimes it all comes down to trial and error with your audience. A/B test, study the data, and always keep learning. That’s the essence of Inbound Marketing!