Mbudo has experience building chatbots for many clients, (plus we have our own chatbot – mbubot!) If you need help designing a chatbot marketing strategy, please contact us. Looking for more information on automation? Read our blog post!
Why your brand needs a chatbot for Facebook
Despite what younger generations may think, Facebook is still the most powerful social network in the world (in 2019). Check out some of these statistics from Hootsuite . Or check out these demographics about Facebook users .
Teenagers have the highest rate of leaving the teacher database Facebook platform, while people over 65 have the highest growth rate.
FB remains popular among Millennials , who grew up during Facebook’s heyday (est. 2004).
Nearly 75% of Facebook users visit the platform daily (for almost 40 minutes in total).
At the end of 2017, 1.3
Billion people were using Facebook Messenger. It’s been 2 years since then…
It’s clear that there’s a huge opportunity for brands on Facebook. However, you need to study your target market and buyer persona to make sure they’re actually using the platform before you launch your Facebook chatbot strategy.
All about chatbots for Facebook Messenger
Facebook chatbots can be used for a variety of purposes. This post lists different FB bots across a wide range of industries from e-commerce, customer service, food and beverage, travel, even for best email extraction tools nonsense. Getting direct feedback from your customer base is extremely valuable, so whenever you can connect with them in a more personal way, you should do it!
Facebook chatbots are perfect for e-commerce and customer serviceE-commerce and customer service are the two areas where businesses can benefit the most from a Facebook chatbot. Allowing people to purchase your products directly from their Facebook Messenger app? Absolutely amazing and doable.
As LiveCall notes
In a study on company responsiveness , “Companies that japan data contacted their prospects within an hour were 7 times more likely to close the customer than companies that decided to contact customers an hour later, and 60 times more likely than companies that waited 24 hours or more.” ( source ) Start a live chat, automate responses, or send messages to your sales team. Either way, you’ll come out ahead.