Simply put, it is the personality of the author of the text and the style in which he tries to convey information to his target group. In the context of content marketing, it is the “unique voice or soul” of your business. What words you use and how you communicate in general creates an emotional image of the brand you are building in your audience. For each medium through which you communicate, you can vary your tone of voice slightly, but its main “pillars” should not vary too much. Your listeners should immediately know clearly that you are the one communicating with them.
How to correctly determine the tone of communication
Now you might be thinking, “ Okay, but what good philippines whatsapp number data is that for me? The main reasons why companies develop the tone of communication are:
Differentiation from the competition. Imagine you are selling light bulbs. All companies on the market have no “tone of voice” chosen. It seems boring and artificial, but you are able to arouse reactions, questions and entertain readers and fans. So the tone of communication is your secret ingredient in the content-marketing mix and your entire strategy. Stand out from the competition and see how easily you can get fans (even your competitors).
Casual visitors will become regular readers. With a well-chosen tone of communication, you will turn them into regularly returning visitors. If you’re lucky and work diligently to build relationships with them, they’ll become loyal fans of your brand, and that’s what you should be all about.
Trust and confidence will grow. You certainly know it from everyday life. We trust people who change their minds frequently. It doesn’t look solid. And it’s the same in the online world. Create a unique tone of communication, regularly communicate with your listeners and they will gradually trust you more .
The easiest way is to imagine a specific persona under your brand . What would be the personality of your company if it actually existed? Can you match someone like that to your company?
To make your work easier in the future, try to come up how we are going to optimize our cash flow in 2024 with three main values for your brand that will define its communication style . If you choose more than one, you risk repeating some values. So try to identify only three main values that your brand represents.
We produce organic yogurts
The communication tone of a company producing o saudi data rganic yogurt should be in the following spirit (I discuss each value in more detail).
Let’s look at three concrete examples from practice:
Basicity. We follow a healthy lifestyle, it’s not easy, but the reward is a better life.
Honor. We really sell healthy products. We present research and independent studies that prove a direct effect on health.
Friendship. There are more of us. We make healthy products for you. We have higher goals in common.