Despite the fact that we at Včeliště.cz are supporters of content marketing , we do not claim that it is a method of promotion on the Internet that has only positives and is the most suitable strategy for all companies and websites.
1. Content marketing is time consuming
In this article, we therefore bring you the 5 biggest disadvantages of content marketing , which you need to be aware of right from the start. You can e qatar whatsapp number data ither put up with them or minimize the risks arising from them. But you will never completely get rid of the disadvantages. Let’s take a look at them:
A big disadvantage of content marketing is the fact that it can take quite a long time from the creation of the content before we see the first results that we have achieved. Writing and preparing one quality article can take many hours. Writing five articles a week can then swallow a significant part of your working time, the capacity of colleagues, external writers or marketing agencies. At the same time, almost no result can be seen in the first months. Only over time, when we consistently brin remarketing paid facebook marketing has the advantage of remarketing g interesting information to our readers and try to promote our content, do we notice an increase in traffic and interest in our site.
Another disadvantage of content marketing is its po saudi data or measurability. If we start to get visitors and customers to our site using, for example, PPC or banner advertising, it is not difficult to measure the exact effectiveness of this promotion. Thanks to the analytical tools, you will find out how many people clicked on your ads and whether they subsequently did what you wanted on the site.
2. We don’t know exactly if content marketing is paying off for us
But with content marketing, people come to your website from multiple sources : from search results, social networks and links from mentions on other websites. It is often difficult to know whether a new customer came thanks to content marketing or not. In addition, due to the time delay of the results, we can come to the conclusion in a shorter period that the resources invested in content marketing do not bring profit. In fact, it may just mean that this form of marketing has not yet been profitable.