In previous articles, we began to discuss content marketing . It hasn’t been that long since I introduced you to its benefits , and thanks to the last few posts, you definitely know why content marketing is becoming more and more popular . You don’t have to doubt the benefits of long-term content strategies and quality content . Jan Ambrož, one of the leading Czech experts in content marketing, wrote an article about their necessity. It makes no sense for me to write you articles here in which I present content marketing without proving everything with examples of successfully conducted content strategies.
1. Good Greens – how muesli bars conquered the world
So today I would like to convince you of the qualities of content marketing with four specific examples. In previous entries, I wrote that content marketing is e russia whatsapp number data xcellently conducted by, for example, Red Bull, Coca Cola, Nike or L’Oreal. But I understand what you’re thinking now. “Well, yes, but with their budget, I would do great content marketing too. It’s not possible otherwise.” Let’s take a look today at small companies that celebrate success even with minimal budgets.
The company Good Greens is a great examp in this type of ad le of one of the basic techniques of content marketing – active cooperation with influencers . How did it all start? Keith Pabley saudi data founded the company in 2011, but did not have a large budget for initial promotion. In the beginning, he mainly focused on a quality product.
2. When you incorporate a viral element into your content marketing
You can get 12,000 customers in two days. Just as the unique DollarShaveClub project succeeded . The viral video they made has been viewed by over 9 million people and earned its creators 23,000 followers on Twitter and 76,000 fans on Facebook. The goal of the project is to supply customers with cheap razors that are packaged in a nice package on a regular basis. Thanks to the video, they got 12,000 new customers in 2 days and today their team is 20+ employees.