Almost every marketer knows the content is king mantra today. But its meaning is still shifting. Today, in the online world, it is simply not enough to just create content and expect success.
In order to succeed in today’s competition, we need to have clearly defined and measurable go als .
And in order to achieve the goals easily, we have no choice saudi arabia whatsapp number data but to create content strategies . Content marketing without a strategy is like a fish out of water. In order to be able to study content marketing more deeply, it will be good to clarify a few basic questions about what it is actually about.
I tried to describe what content marketing is in my first post about content marketing. In the second part of the introductory posts about content marketing, you can learn 9 benefits of content marketing . In today’s third post, you will learn why content marketing is becoming more and more popular. What’s behind online marketers using this phrase unusually often in the last year?
The popularity of content marketing on the Internet continues to grow . How much, you can see for yourself in this study . In the online marketing world, the buzz word “content marketing” has definitely not reached its peak yet. We can expect its popularity to increase even more in the coming months and years. As Joe Pullizi, founder of CMI and the biggest promoter of content marketing, says:
“Your customers don’t care about you, your products, or your services…they care about themselves—their own wants and needs. The purpose of content mark the prize for the winner can be your page’s product eting is to create interesting information that your customers are naturally interested in, and thus they will naturally be interested in you as well.”
Why such an attitude? Several thousand advertisements try to catch our attention every day (in 2008 it was 5000 advertisements a day). The problem is that m saudi data ost of the ads are completely irrelevant to us, so their display is not at all effective for the company. Thanks to this, we have developed advertising blindness .
Content marketing is about helping customers solve their problems
We simply ignore the ads. And content marketing is trying to solve this problem. Where could there be a better place to sensitively incorporate an advertising message than the circle of interests of a particular person?
There are many successful examples of content marketing in the world. Among the most famous are Makeup.com from L’Oreal, Red Bulletin from Red Bull or well-known content strategies from Coca Cola. All examples have one thing in common. They try to attract customers with high-quality, targeted content. They are not trying to sell them anything, but to entertain, educate, inform.
The goal of content marketing is to help your potential customers . Your primary, primary goal should be to build trust . And one of the clearest ways to build trust is by answering clients’ questions . You should try to clearly answer as wide a range of questions as possible for your customers/readers. If it’s appropriate to include information about your product in your answer, don’t be shy and do so. But if it doesn’t fit, then don’t do it. Always try to appear casual and natural. Make sure you write exactly what your customers want to read. When writing each article, try to think about your readers and write only what they themselves want to know.