Why it is worth sending thematic newsletters
When creating a content plan, email marketers try not to miss a single detail. And thematic newsletters are a great opportunity to increase sales. Especially on major holidays, of which there are not so many.
Valentine’s Day is the first big event after the New Year. People have already had a break from thematic newsletters and are ready to perceive such content again.
What are the advantages of letters
Relevance. Newsletters on an information occasion always attract readers, especially if they are in their interests. Promotions and personalized offers will increase the likelihood of a positive response and australia phone number data increase conversion.
Wide audience reach. This is typical for most newsletters. But in a thematic one, you can capture customers for reactivation and send them a personal offer or promo code, because there is a holiday occasion.
Colorfulness. Thematic email newsletters are always bright: with a creative design, a good visual effect. Sometimes even interactive: with video content or gamification. Users always respond positively to such letters.
Interactive letter from MyBook: when you click on a Valentine, a selection of books opens
For which niches are newsletters for February 14 suitable
Valentine’s Day is a rather specific holiday. It is filled with emotions, romance and the desire to express your love. Newsletters can be an effective tool for many areas of business. The main thing is to present the content correctly.
Traditionally, the most “Valentine” niches
Flower shops and gardening centers. Flowers, bouquets, various sets and compositions are classics that will always be loved and bought.
Sweets. Pastry shops, snack shops, bakeries – all these niches prepare for the holiday in advance and think through the assortment.
Gift and souvenir shops. A newsletter with ideas for original gifts and promotions helps to attract those who are looking for something interesting, but not very expensive for their loved ones.
Perfumery and cosmetics. In your letters, tell not only about products, but also about certificates – they are traditionally popular.
Restaurants and cafes. Letters with invitations to theme dinners, announcements of special 15 solutions to combat food waste menus and offers for couples will help fill tables that evening and create a special atmosphere.
Jewelry stores. Jewelry is a great gift for both men and women on February 14. Here you can offer not only discounts, but also create special selections in letters with heart-shaped jewelry.
SPA and massage parlors. At this time, you can actively offer not only consumer data certificates and individual procedures, but also special couples programs, which are available in almost every salon.