have you decided to launch email newsletters? Don’t rush – there are many pitfalls waiting for you. In this article, we will figure out what it is, why and how to warm up a domain, launch letters and not fly into spam.
What is a domain
A domain is a unique address that allows you to identify computers, servers or resources in the Internet space.
With your own domain, you can create a branded email address. For example, REES46’s domain name for mail looks like this: [email protected]. For an organization, a domain is a positive image of a reliable company belgium phone number data and growing recognition. Recipients will
immediately understand who the letter came from.
But if the domain was created recently, it has no reputation. Mail services Gmail, Mail.ru, Yandex do not know this sender. If you immediately start sending mass mailings from a new domain, there is a high risk of getting into spam.
Main problems when launching mailings from a new domain
Sending emails from a new domain is often accompanied by difficulties that can affect the efficiency of message delivery and the reputation of the address. Insufficient preparation or inability to set everything up correctly can lead to the message ending up in spam, and the sender’s account being blocked.
Let’s look at the main problems
encountered when launching email campaigns from a new domain:
Low delivery rate and the risk of ending up in spam. The new domain does not yet have a history of sending emails. Mail services are suspicious of such senders – this can reduce the delivery rate and increase the risk of ending up in spam.
Poor domain setup. Incorrect configuration of DNS records, SPF, DKIM, DMARC and other security settings can lead to delivery problems or worsen the domain’s reputation.
Weak reputation management. The new domain does not yet have a reputation – this requires additional efforts to create and maintain it.
Incorrect increase in mailing volume. A sharp increase in the volume the ultimate guide to creating your restaurant menu of messages from a new domain may be perceived by mail systems as unusual behavior. This will negatively affect delivery.
Poor reputation control. This indicator is tracked by mail services by IP address and domain. When launching mailings, sometimes both a new domain and an IP address with no history are used. If you send consumer data letters through an ESP platform, then, as a rule, these systems already have trusted IP addresses.
How to ensure a high reputation rating
To send mailings without fear of ending up in spam and account blocking, you need to track the following parameters: