Kwihlabathi lanamhlanje elikhawulezayo ledijithali, ukusebenza kophendlo lweselula kuye kwabaluleke kakhulu kumashishini ajolise ekuphumeleleni kwi-intanethi. Ngee-smartphones zibe yeyona ndawo iphambili yokufikelela kwi-intanethi kubasebenzisi abaninzi, ukuqinisekisa ukuba iwebhusayithi uSetyenziso lweSewula yeWebhusayithi yakho yakho iyakhanya kwiziphumo zokukhangela eziphathwayo ngundoqo ukuze uhlale ubonakala kwaye ufanelekile. Uxhulumaniso phakathi kokulungiswa kokukhangela kweselula kunye nempumelelo yeshishini licacile: ukusebenza okungcono kokukhangela kweselula kukhokelela ekubonakaleni okuphezulu, ukugcwala kwezithuthi, kwaye, ekugqibeleni, ukwanda kokuzibandakanya kunye nokuguqulwa. Ukulungiselela ukhangelo oluphathwayo alukho malunga nokuhambelana neentsingiselo; imalunga nokungena kwindawo apho uninzi lwabaphulaphuli bakho luchitha ixesha labo kwaye baqinisekise ukuba ishishini lakho lingaphambili kunye neziko xa bekhangela.
Impazamo 1: Ukungahoyi uYilo oluLuhlobo lweMobile
Ukungahoywa kokubaluleka koyilo oluhambelana neselula yimpazamo enkulu enokuphazamisa kakhulu ukusebenza kokhangelo lwewebhusayithi. Uyilo oluhambelana neselula luqinisekisa ukuba iwebhusayithi yakho iyafikeleleka kwaye iyafikeleleka kwizixhobo zabo bonke ubukhulu, ukusuka kwii-smartphones ukuya kwiitafile. Oku kuthetha ukuba okubhaliweyo kufundeka ngokulula ngaphandle kokwandisa, amakhonkco abekwe kakuhle ngokwaneleyo ukuba acofe ngomnwe, kwaye umxholo ulingana nesikrini ngaphandle kokuskrola okuthe tyaba.
Iimpawu eziqhelekileyo zewebhusayithi engakhange yenzelwe iselula ibandakanya umbhalo omncinci kakhulu ukuba ungafundwa ngaphandle kokusondeza, amakhonkco asondelelene kakhulu ukuba acofe ngokuchanekileyo, uSetyenziso lweSewula yeWebhusayithi yakho kunye nemifanekiso okanye uhlengahlengiso olufuna ukuba abasebenzisi baskrole emacaleni ukujonga umxholo wonke. Le miba ayikhathazi kuphela abasebenzisi kodwa ikwachaphazela kakubi indawo yokukhangela indawo yakho kukhangelo lweselfowuni.
Ukungahoyi uYilo oluLuhlobo lweMobile
Ukulungisa oku, ukwamkela uyilo oluphendulayo kubalulekile. Iiwebhusayithi eziphendulayo zilungelelanisa uyilo lwazo ukuze zilingane nobungakanani besikrini sesixhobo esisetyenziswayo. Oku akuphuculi kuphela amava omsebenzisi kodwa konyusa umgangatho wesayithi yakho kwiziphumo zokukhangela eziphathwayo. Ukuphumeza uyilo oluphendulayo kubandakanya ukusetyenziswa koyilo oluguquguqukayo, ihlaziywe ngo-2024 idatha yenombolo yefowuni ephathwayo imifanekiso, kunye ne-Cascading style sheets (CSS) imibuzo yemidiya. Oku kuqinisekisa ukuba ngaba undwendwe lukwidesktop okanye i-smartphone, banamava angenamthungo, akhuthaza ukutyelela ixesha elide kunye namazinga aphezulu okuzibandakanya.
Impazamo 2: Isantya somthwalo wePhepha eliLawulayo:
Ukungahoyi ukubaluleka kwesantya somthwalo wephepha yinto ebaluleke kakhulu enokuthi ichaphazele kakhulu ukusebenza kokukhangela kwewebhusayithi. Amaxesha okulayisha okucothayo ayiyongxaki nje encinci; uSetyenziso lweSewula yeWebhusayithi yakho bawohloka kakhulu amava omsebenzisi ohambahambayo, okukhokelela kumazinga aphezulu e-bounce njengoko iindwendwe ziphelelwa ngumonde kwaye zihambe phambi kokuba iphepha lilayishe. Enyanisweni, uphononongo lubonise ukuba njengoko ixesha lokulayisha iphepha lihamba ukusuka kwisekondi enye ukuya kwemihlanu, amathuba okuba i-bounce anyuke nge-90%.
Google ye-PageSpeed Insights sisixhobo
Ukujongana nalo mba kunye nokuphucula ukusebenza kokukhangela okuhambayo, kubalulekile ukusebenzisa izixhobo kunye neendlela eziyilelwe ukuvavanya kunye nokukhawulezisa isantya sokulayisha iphepha. I-Google ye-PageSpeed Insights sisixhobo esixabisekileyo esinika iingcebiso ezithile zokuphucula emva kokuhlalutya umxholo wephepha lewebhu. Uxinzelelo lwemifanekiso ludlala indima izifundo ezili-9 zoqeqesho ezikhethekileyo kukhuseleko lonxibelelwano ebalulekileyo ekukhawuleziseni amaxesha omthwalo, njengoko imifanekiso emikhulu idla ngokuba ngoyena nobangela wokucothisa iiwebhusayithi. Ngokunciphisa ubungakanani beefayile ngaphandle kokuthomalalisa umgangatho, iiwebhusayithi zinokulayisha ngokukhawuleza, ziphucule amava omsebenzisi kunye nokukhangela indawo.
Ukongeza, ukuphumeza i-Accelerated Mobile Pages (AMP) inokunyusa kakhulu isantya kubasebenzisi beselula. I-AMP sisikhokelo somthombo ovulekileyo esenza ukuba amaphepha alayishe phantse ngoko uSetyenziso lweSewula yeWebhusayithi yakho nangoko kwizixhobo eziphathwayo. Isebenza ngokwenza lula ikhowudi ye-HTML kunye nokubeka phambili isantya, okwenza kube sisicwangciso esisebenzayo sokuphucula ukusebenza kokukhangela kweselula kunye nokuzibandakanya.
Isantya somthwalo wePhepha eliLawulayo
Ngokujongana nesantya somthwalo wephepha ngokusebenzisa ezi zixhobo kunye neendlela, iiwebhusayithi zinokuqinisekisa ukuba zihamba kakuhle, ziyonwabisa ngakumbi ukukhangela amava okukhangela, idatha yecrawler ukukhuthaza abasebenzisi ukuba bahlale ixesha elide kwaye bazibandakanye nzulu nomxholo. Oku akunciphisi nje kuphela amaxabiso e-bounce kodwa nemiqondiso kwii-injini zokukhangela ukuba indawo yakho ibonelela ngomxholo oxabisekileyo nofikelelekayo, onokuthi unyuse umgangatho wokukhangela kwakho.
Impazamo 3: Ukungahoyi i-SEO yasekuhlaleni:
Ukungahoyi indima ebalulekileyo ye-SEO yasekhaya luphawu olubalulekileyo kumashishini ajolise ekuphuculeni ukusebenza kwawo kokukhangela ngeselfowuni. I-SEO yendawo ibaluleke kakhulu kubasebenzisi beselula abasoloko besendleleni, bekhangela iimveliso, iinkonzo, okanye amashishini “kufutshane nam.” Ukungaphumeleli ukukhangela ukhangelo lwasekhaya kunokubangela uphoswe ngamathuba okunxibelelana nabathengi abanokubakho kwindawo yakho.
Ukuvala esi sikhewu kunye nokuxhasa ngokupheleleyo i-SEO yasekhaya, amashishini kufuneka agxininise kwizicwangciso eziphucula ukubonakala kwazo kwiziphumo zophando lwasekhaya. Enye indlela esebenzayo kukwandisa umxholo kunye neenkcazo zemeta ngamagama angundoqo asekuhlaleni kunye namabinzana, ngakumbi lawo abandakanya “kufuphi nam” okanye iindawo ezithile zejografi ezifanelekileyo kwishishini lakho. Oku kunceda iinjini zokukhangela ukuqonda ukubaluleka kwendawo yewebhusayithi yakho, kwandisa amathuba okuba ibonakale kwiziphumo zophando xa abasebenzisi befuna izisombululo zasekhaya.
I-Google My Business ikwabonelela
Elinye inyathelo elibalulekileyo kukubanga kunye nokwandisa uluhlu lwakho lweshishini likaGoogle. Esi sixhobo sasimahla sivumela amashishini ukuba alawule ubukho bawo kwi-intanethi kuyo yonke iGoogle, kuquka uPhando kunye neeMaphu. Ngokubonelela ngolwazi oluchanekileyo noluhlaziyiweyo olufana negama leshishini lakho, idilesi, inombolo yefowuni. Kunye neeyure zokusebenza, kwaye ngokuthumela rhoqo uhlaziyo kunye nokuphendula uphononongo. Unokuphucula kakhulu i-SEO yakho yendawo. I-Google My Business ikwabonelela ngokuqonda malunga nendlela abathengi abakhangela ngayo ishishini lakho kwaye banxibelelane noluhlu lwakho. Ukubonelela ngedatha enexabiso enokuphucula ngakumbi izicwangciso zakho ze-SEO zasekhaya .