Therefore, it is wise to add chatbots to yourCustomer Service and SalesImprove operations for lead generation, sales, and profitability.
However, while chatbots are beneficial, you must know the right way to leverage these benefits. How must you use chatbots on your website to maximize whatsapp blasting sales? — This is an important question.
Well, this article is the answer you need. In this article, we explain seven ways to effectively increase sales for your business using chatbots. So, let’s get started.
What is a chatbot?
Chatbotsis an AI-powered assistant designed using machine learning to communicate like a real human agent.
These programs are coded using artificial intelligence and machine learning to replicate and understand human emotions and respond accordingly in a natural and neutral human tone, providing customers with an experience that makes them feel like they are actually there.Talk to real peopledose.
Why does your business need a chatbot?
Research suggests that chatbots can save businesses 250 million hours and $800 million in the next two years. These numbers are huge and speak for themselves regarding the benefits that companies can derive from chatbots. Here are some reasons why your business needs a chatbot to handle sales and customer service. Quick responses mean your users and customers’ queries are resolved almost instantly, which keeps them happy, which is good for your business.
No language barriers
For human agents, language barriers can sometimes be a limitation in providing proper customer support. This limitation is removed with chatbots.
You can program your chatbot to communicate their content marketing strategies are mature with users in their preferred language, providing a better overall experience for your customers.
Multi-client processing
It is not possible for a human agent to handle multiple customers very efficiently, especially when it comes to managing quick responses. Chatbots are very efficient in this regard. Chatbots are programmed to get answers instantly and respond to every request instantly, regardless of the frequency. Therefore, you can manage multiple requests at the same time using chatbots.
Save service costs
Using chatbots can save a lot of costs that organizations incur in hiring customer service agents. Of course, you can’t eliminate customer service agents, but since chatbots will save their time, they will work more efficiently and you will get a higher value for their work.
Better customer experience
Chatbots are the cornerstone of providing a better experience to users. They pay attention to their requests, provide instant replies, and resolve their queries. In fact, chatbots are used in many fields to enhance customer experience.
The following figure gives an overview.
All of these enhance the customer experience and make chatbots worth using and valuable.
Use chatbots to welcome visitors and make recommendations
You can use chatbots to welcome visitors and provide them with suggestions about the content available on your website. Such offers give users a direction to explore your website, and they are likely to find what they want faster, which will support their purchasing decision.
For example, take a look at the screenshot below, where a website uses a chatbot to welcome visitors and provide help navigating different sections of the site
Using chatbots can encourage communication with potential customers and provide a better chance of converting leads into customers.
Use chatbots to collect information from customers for future use
In addition to using chatbots to engage in material data conversations with customers by simply asking them about their interests, you can also use chatbots to gather more information from your customers for future use.
For example, take a look at how this website naturally uses a chatbot to collect customers’ email addresses through simple communication.
Collecting this type of customer information helps build an email list that you can later use for email marketing campaigns. You can send offers and discounts to your customers, encouraging them to return to your website and make a purchase, thereby increasing your sales and revenue.
Use chatbots to provide product information
Customers read product information before making a purchase decision. However, they may not want to browse your website to find information about a specific product they wish to buy. Make product information readily available to customers, and you can do this through a chatbot.
You can provide product information instantly through the chatbot provided on this website as shown in the image below.
Providing product information in this way can make customers more attracted to your site, and you have a better chance of selling your products.
Use chatbots to send reminders to complete purchases
When you close any e-commerce platform like Myntra, Flipkart, Mamaearth etc. without completing the purchase and you leave some items in the cart (basically abandoned the cart), you get instant messages and emails about completing the purchase. Don’t you?