Every time the word “honeymoon” comes up, I remember that my wife and I didn’t have one. We still have one pending, or so I like to think.
The second thing I think of is Amazon.The Amazon honeymoon is something you won’t read in any official Amazon documentation (as far as I know). It’s the opportunity given to new products through increased visibility to prove that they can achieve more sales than established products. The logic behind it is simple.
What is Honeymoon on Amazon?
Top sellers occupy the first organic positions. That is, when someone searches for something using a related keyword, those appear first. Why do those appear and not others? Easy, the word “top seller” already gives you an important clue. They generate more sales than other products with the same traffic. In other words, they have a better conversion rate. The better the conversion rate, the higher the turnover for Amazon.
The honeymoon test is a logical singapore whatsapp number data hypothesis. What if there are other (new) products that convert better than the established ones but that don’t achieve sales because they are not yet as well positioned? Well, therein lies the solution.
How to launch your product optimally
We in the past (and we still do) knew revitalizing abandoned shopping baskets seize the sms opportunity about the honeymoon effect and produced imperfect products. We lacked photos, we lacked a video, we lacked A+ content. That’s what the saying goes. We don’t allow ourselves this luxury for our clients or partners. But you know the saying.
There are no second chances here. You have to be ready for the unique opportunity that Amazon provides you.
What do I recommend to you?
- Do the essentials at the listing level : and beyond fans data if possible. Description, photos, videos, etc. Do it very well.
- Set a low price – at least to start with. Your conversion rate will always be better than with a higher price. Well, almost always.
- Get reviews with Vine – and even more so if you’ve done the essentials and set a low price. You can’t go wrong because your price-quality ratio will be very good.
- Put ads on it later : Once you have positive reviews, your ads will convert better. No one wants to fall into the trap of a potentially bad product.