We have two brands within the collectibles niche. One more recent and one older. The second one is already getting more traction thanks to its sales on Amazon and other channels (although they are not yet as relevant).
We are in contact with people in the sector who are our ears and speakers. It is a kind of networking with influencers to better understand what the market is looking for and receive more immediate feedback for our products.
How do we want to be perceived?
This is where the first question arises. Often when you think of a brand you think of something specific. That is exactly the question I asked myself. When people think of our brand A, what is their first association with it? We have already tried to answer that question. The consequence has been to be clear about what we communicate sweden whatsapp number data on the different channels (web, Amazon, social networks, influencers, etc.). The most difficult thing is to make the decision.
Who is our target audience?
Why is it the hardest thing to sqlonce lead reach sql make a decision? Easy. Because it means excluding people. As a brand, in theory, you don’t want to exclude anyone, but you have to be clear about this. Not being relevant to someone means being more relevant to someone else. Fitting a little for everyone, in the end means not fitting 100% for anyone.
Who buys our products?
In our case, we have a brand that typically focuses fans data more on a male audience. But what is interesting is that there is also a female audience that has practically no specific offer for them. Just yesterday I saw a product from a Chinese seller who also perceived it this way. For me, it means that one of our next products will be designed specifically for this audience.
How do we become attractive to influencers?
Taking this step will also make us more attractive to influencers. In the end, this group also needs something relevant to share with their audience. Simply saying “look at this brand I collaborate with…” does not add value and generates rejection from followers. In other words, we need an attractive story to tell so that the message is heard. What makes us special? How can we be more relevant while we are still small?
How do we become attractive for B2B?
The same question applies to B2B. Here we still need a more powerful brand. If people go to physical stores and start asking about us, we know that we are on the right track. We are still a bit far from this point, to be honest, but we will get there. In the end, it will be inevitable to come across us because we will be in the market for a very long time. We have enough patience and knowledge that things do not happen from one day to the next.