Of course, the more new contacts we get, the more we have to check. Aside from the content, a good way to check if they are a good fit for us is the financial aspect, because we don’t pay them much. If we offer them a small essentially the same amount and they have a million followers, that is by no means a normal amount they would receive. If they don’t agree with our values or messages, they won’t be willing to spread them for that amount. For us, it’s a kind of control mechanism to see if they have an internal motivation to do that.
Yes, in the sense that content creator austria whatsapp data campaigns are measured against KPIs, but I would add that another benefit is that you get insights or feedback from different audiences or different communities. With content creator campaigns, people might use the comments section more, or influencers might give them feedback on the community response. That’s maybe something you wouldn’t get from a billboard campaign or a glossy campaign. You get more qualitative insights.
How do you see essentially the same influencer marketing for NGOs and non-profit organizations developing in the future? Do you think the field will become even more narrow?
It could get even more crowded. The 14 tempting form for entering email gaming bubble, for example, is very specific and at the beginning we worked with a single NGO. Now we work with five or six NGOs in this space because it’s a very interesting target group for them. Our goal is to build long-term relationships with content creators and to engage them more essentially the same than once because it’s very costly to keep approaching saudi data new people. If you engage them on a regular basis, it builds trust.
It’s important to check which organizations they already have [on their list]; for example, if they worked with Unicef last week, now might not be the right time to approach them.
So it’s getting more and more crowded and I think it’s important. I therefor that NGOs build their relationships with content creators now so that they. I therefor become a beloved brand for them and they really internalize the NGOs’ cause.