Inbound Marketing is the main Digital Marketing strategy today. And within it, there is Content Marketing. In this topic we are going to show you how the principles of Inbound make the difference in a content strategy.
To talk about the benefits and importance of Content Marketing, it is essential that we first understand what the Inbound methodology is.
Inbound Marketing is any marketing strategy that seeks to capture people’s interest without invading or interrupting their experience.
Unlike aggressive advertising that shoots ads in people’s czech republic phone number list faces when they’re not ready, their goal is to engage audiences subtly.
You let the public come to your company, respecting their time, and you wait for them to give you permission to pass on your message. That’s why Inbound is also called attraction marketing.
To achieve this, Inbound is based on four pillars:
- Attract: Through relevant content, inbound attracts visitors interested in the business;
- Convert: Here, the intention is to transform visitors into leads, bringing them closer to your business and transforming them into potential sales;
- Sell: Is your lead interested in the product or s seasonal email campaigns you can adapt all year round ervice your company offers? This is the time to show them that your solution is the best and close the sale;
- Delight: The relationship between your company and your customer doesn’t end with the purchase. Inbound preaches a long-lasting relationship, in which you offer all the necessary support, in addition to delighting the customer with interesting materials and competent service.
Basically, what you need to know is that doing Content Marketing is following the Inbound methodology .
That is, it is about attracting your audience to gain japan data their trust and win loyal followers for your brand. But there are several other benefits of Content Marketing for your business, as I will explain to you now.
Access our complete guide to Inbound Marketing if you want to delve deeper into the topic.
What are the benefits of Content Marketing?
Why use Content Marketing? In this section we will show you the main advantages of the strategy so that your company can achieve its business objectives.
According to a report published on Neil Patel ‘s blog , 93% of B2B marketers use this methodology in their customer acquisition strategy.
As the figures show, most companies are already aware of the benefits of this methodology.
But why are they betting on it?
Well, there are several reasons why your business is interested in them. In addition to generating value for you, Content Marketing:
1. Increase your site traffic
Digital transformation has made most people use the Internet to search for information, especially on search engines like Google. In other words, your site is the main gateway for new customers and Google is the path to them.
Producing relevant content is the best way to get your site on the first page of Google — where it will always be found by your audience — and let that door invite them in.
The proof of this is that companies that use Content Marketing have, on average, twice as many visitors to their sites. And if you produce more than 13 pieces of content per month, that number quadruples!
2. Generate brand awareness
Producing content helps more people recognize your brand and learn about the products and/or services your company offers.
As I explained earlier, people tend to buy brands that are familiar to them and that they like.
A regular reader of your blog, for example, will prefer your brand when they need to buy a product or service. After all, they already know you and you have probably already helped them several times with your content.
3. Increase engagement with your brand
While brand awareness increases the number of people who know and have a positive perception of your brand, engagement seeks to build a close and constant relationship with a select audience.
By producing quality content, you increase people’s interactions with your brand, creating