If you’re about to start a digital business or have already begun, you’re probably aware of the importance of developing online strategies and campaigns to achieve the desired success.
But for these strategies to work and help you improve your business’s web positioning, it’s important that you pay attention to the metrics.
Luckily, you don’t need to be a marketing expert, much less a programmer, to get them. There are tons of digital marketing tools that are easy to use (and the best part is that many of them have free versions).
These tools allow you to obtain sensitive data or metrics about your pages’ performance in real time. Ideally, you should analyze this data thoroughly and, based on it, develop marketing actions that allow you to improve daily.
In this post, we’ll show you 10 essential digital marketing tools you can’t afford to miss to improve your online strategy. Lose your fear of data and start taking note of the following useful tools for entrepreneurs like you!
Google Analytics
Google Analytics is a free tool that shouldn’t be missing when developing any SEM, SEO, or digital marketing strategy in general. This special database Google service allows you to monitor websites and blogs and obtain data that will help you improve their performance. Some of the data you can obtain include: number of visits and users, most-visited posts, time spent on each page, most-accessed countries, and much more.
The main advantage of Google Analytics is that it allows you to collect data that you can then interpret and use in practical ways to improve your digital marketing strategy.
To use Google Analytics, you must first create an account with a Gmail account. You’ll then be able to obtain a tracking ID, which you must copy and paste into the pages you want to analyze.
To do this, you can use a WordPress plugin that automatically installs the code on all your pages.
Youtube Analytics
If your digital entrepreneurship project is focused on YouTube (or even if it isn’t), using the YouTube Analytics tool is a must in your weekly planning.
On YouTube, creating great content implementation of home office in the company isn’t enough to get good results. You need a deep understanding of what works and doesn’t work for your audience. This way, you can improve your content and grow positively (i.e., increase impact, views, likes, etc.).
The YouTube Analytics tool will allow you to extract metrics related to your channel and audience that, if analyzed correctly, can help you be much more successful on the platform.
The best part is that accessing YouTube Analytics data is very easy. If you already have a YouTube channel up and running, this will likely be very simple for you and you’ll be able to access it in a couple of minutes. First, you’ll need to access the YouTube Analytics dashboard by logging in and clicking on your account image. Then, click on Creator Studio and then Analytics.
In the left-hand menu, you’ll have access to various types of data, such as channel performance, who watches your videos and what their interests are, engagement levels, and more.
Campaign URL Builder
This is another of the digital marketing tools offered by Google that you can use for free. It will help you improve your online strategy as it works in conjunction with Google Analytics, and is therefore capable of providing very comprehensive and useful data.
With Campaign URL Builder, you can track your site’s links and monitor results in a customized way. You can obtain data such as: traffic source, which campaigns are generating the most traffic, visitor dwell time on the landing page, what actions visitors take, and more.
If you want to better understand how it egypt data works, check out our complete guide here .
Search Console
Previously known as Google Webmaster Tools, Search Console is a Google service that you can access for free. Its function is to show how your pages are viewed by the company’s crawlers. This will help you identify the optimizations needed to increase your page’s visibility and improve its ranking in organic search results.
The main advantage of Search Console is that it allows you to identify flaws or weaknesses on your site, allowing you to optimize your SEO efforts and create quality pages that meet your audience’s expectations and offer the best possible experience.
To use Search Console, you must have a Google account, access your page, and log in. Next, enter your page’s URL and click Add a property. Google will ask you to choose one of the available methods to confirm that you own the page.
After verification, return to the tool’s home page and click on the page you want to manage. The left-hand menu displays all the available Search Console features that will help you understand your page’s indexing, traffic, and any issues found.
SEMRush
SEMRush is a tool that provides relevant data on user behavior on a specific website. With this resource, you can discover the best marketing strategies and stand out from your competitors. Need any more reasons to start using SEMRush today?
Let’s look at some:
- It allows you to discover the most relevant keywords for your business. This is a highly valued advantage for entrepreneurs who work with content production. SEMRush allows them to understand what types of texts their audience is searching for, enabling them to deliver valuable and relevant content.
- It allows you to obtain data such as the advertising strategies most used by your competitors and the results they have yielded.
In general, with SEMRush you can find out what’s working well (or poorly) for your website and your competitors’. You can also monitor overall performance and learn what you can do to improve your site’s ranking.
To use and enjoy the benefits of SEMRush, simply create an account and confirm it via email. Log in to the site and directly access the dashboard. There, you’ll find a search bar where you can enter the domain you want to analyze. This can be your own domain or a competitor’s domain.
You’ll then be able to access the side menu where you’ll find the Dashboard. This is where you’ll find all of SEMRush’s features, allowing you to access complete and detailed reports on the domain you’re researching.
The tool has a free, limited version, and a paid, more comprehensive version.