SEO optimization is an increasingly important area of marketing for ranking websites in search engines and attracting qualified leads. Learn what SEO is and how it work
What is SEO positioning?
Competition for online users’ attention is increasingly intense, so online stores, websites, and blogs need to occupy the top positions in search results to achieve a critical audience. SEO is a marketing field specializing in the organic positioning of websites.
What is SEO?
By definition, SEO is the acronym for Search Engine Optimization and refers to all actions focused on improving a website’s organic ranking in search results for specific queries. Its ultimate goal is to increase website traffic and, consequently, profitability.
To better understand how to do SEO, it’s necessary to understand its two forms. The first is on-site SEO , which focuses on optimizing different aspects of a website, from the keywords used to URL formatting, load time, and user experience. The second variant is off-site SEO , which focuses on external factors such as the quality of incoming links and social media presence. As you can see, SEO encompasses a large number of actions and studies related to a website, making it one of the
What is SEO for and why is it so important?
- Increase visibility. Good SEO optimization organically positions your website at the top of search engine results, which leads to increased traffic . In fact, the first result receives approximately 34% of clicks, the second 17%, and the third 11%.
- Make your website profitable. By choosing the keywords that convert best, SEO also helps you monetize your website and attract qualified leads who can be converted into customers through a lead nurturing strategy .
- Improves user experience. On-page SEO not only makes your website easier for search engines to read, but it also improves the user experience by optimizing loading speed and navigability.
- Maximize your reach on social media . Social SEO optimizes content published on social media, achieving greater impact and visibility that attracts a truly engaged audience.
- Builds trust and brand recognition . Appearing at the top of search results not only attracts traffic, it also increases brand awareness among users by projecting an image of relevance and authority that generates trust.
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