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What are platforms?

 

 

apps that offer What are  content without necessarily having to use a cable connection , simply using a compatible device connected to the internet. Audio streaming, messaging services, and online video platforms are some examples of what we’re referring to.

What do  offer us?

These services, identified as “free to air,” don’t require any provider, which has allowed india email list for lower initial costs by requiring less infrastructure. What advantages do these platforms offer? They allow us to watch a large amount of streaming audiovisual content associated with a subscription, usually monthly, although annual subscriptions are also available. This allows users to watch whatever they want, whenever they want, avoiding the need to have a separate set-top box for each OTT service.

Advertising Video On Demand : a pay-as-you-go  business model, with YouTube and Vimeo being two clear examples. Their monetization method? Through advertising. This is a good strategy, as many users later opt to register to remove the constant ads they receive.

Subscription Video on Demand :In this case, it can be monthly, quarterly, or annual, offering access to all the content you want, as long as it’s available. Currently, these have a reduced price , with the drawback that not all content is available .

Transactional Video On Demand : These are free-to-access  services. In this case, payment would be made for enjoying content such as series or movies. The most popular in this case are Netflix and Spotify. These platforms are presented as alternatives to SVOD , although many of them offer both services. Amazon Prime is a clear example.

  • Amazon Prime Video

A service launched in 2017, owned by Amazon and, therefore, Jeff Bezos. This platform digital loyalty strategies in restaurants is available in over 200 different countries , offering a wide variety of series with its own content. It is also compatible with devices such as iPads, iPhones, and Android phones and tablets .

Launched in 2019, it offers content through its own app for a €4.99 subscription. It is available in over 100 different countries, offering content similar to competing  platforms, with the only caveat being that it has a smaller catalog, as it is awaiting the release of its own content.

  • YouTube Premium

Leaving aside south africa business directory television, we come to music content. At this point, we’ll talk about YouTube. Although it may surprise some, it’s still another  platform, probably the most widely used worldwide . The €11.99 monthly subscription allows us to access music (and video) content without ads , offline, and can be viewed in the background on phones or tablets.

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