What does a director do? How much does a director earn? What do you need to study to become a marketing director? Discover everything you need to know about this promising profession.
What does a marketing director or CMO do?
In an increasingly competitive market, plays an essential role as a means of communication for companies to stand out and connect with their audiences. It’s no coincidence that one of the most in-demand jobs of recent times, and one with the most promising future, is precisely that of marketing director.
Marketing Director: Main Functions and Tasks
Th director, also known as the is responsible for managing the company’s marketing department and therefore must fulfill several functions:
- Guide and oversee the creation and implementation of the marketing plan. The director provides the basic guidelines for creating the company’s marketing plan, outlining the objectives to be met and the strategies to achieve them. Their duties also include monitoring actions, proposing any necessary corrections or improvements, and evaluating the results achieved.
- Allocate and monitor the use of the budget. When the company allocates its advertising budget, the marketing director is responsible for allocating the resources at their disposal to obtain the best possible return on investment, taking into account factors such as the viability of the different advertising campaigns and the appropriateness of the media used.
- Coordinate the team’s work. The director is not only responsible for managing financial resources but also the human factor. Their duties include guiding and supervising their team’s work, ensuring they maintain their goals. They must also identify and foster talent, as well as motivate their employees.
How much does a marketing director earn?
An analysis by the consulting firm Michael Page, which specializes in the selection of middle and senior positions, revealed that the average salary for a director ranges from a minimum of €30,000 per year for professionals with less than five years of experience in small and medium-sized companies, to a maximum of €90,000 for those with between six and 10 years of experience and working in high-revenue companies.
What do you need to study to become a director?
To work as a director, a Master’s degree in. Management is usually required. At ESERP, we offer several options to develop your career as a
If you want to work in the marketing and advertising sector, check out our article on the main