The Internet is an alternative Digital strategies to for maintaining business activity in times of crisis, but it’s essential to know where to invest and have a solid digital strategy.

Implement SEM campaigns.

The state netherlands email list of emergency Digital strategies to declared due to the coronavirus has forced millions of people to stay home, changing their shopping and consumption habits. As physical stores closed, online sales skyrocketed, forcing many companies to turn to the digital ecosystem to try to maintain their business flow and limit losses. However, to make the most of the internet, it is necessary to have a well-defined digital strategy and know where to invest in times of crisis.

Five online marketing strategies

1. Improve search engine rankings. Most consumers search on Google before making
   

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   a purchase, but approximately 75% never go beyond the first page. This means that companies need to design an SEO strategy that includes a solid content plan that allows them to rank naturally for the keywords that interest you most.

2.  Following the state of emergency, many companies have halted their online advertising campaigns, so this could be an excellent opportunity to purchase display ads on platforms like Google Ads at very competitive prices, allowing you to promote products or services with minimal investment.

3. Harness the potential of social media

4.  Social media south africa business directory use has increased during lockdown, so they cannot be left out of your strategy . The key is to strike a balance between promotional content and educational or informative content.
5. Design a lead nurturing strategy . A common mistake in  marketing strategies is to focus too much on getting traffic while neglecting lead capture. This translates into a high bounce rate: visitors who leave the website without contacting or purchasing.

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