Building a brand through positioning your own, company-owned publishing house is not a new practice. Some of these initiatives have entered world culture.
The first brands that come to mind are certainly
Guinness Book of Records or the Michelin Guide, whose recognition is probably greater than the products behind them.
Coca-Cola is attempting to develop its own guide. Although the initiative seems interesting, the task is not easy. We will see this by taking a look at telegram blast the restaurants that Coca-Cola has chosen to represent Warsaw. We will find there such establishments as “U Szwejka” or the charmingly sounding name Murzynek – a restaurant with a rating of 3.7 on Google Maps. Enjoy your meal!
Coca-Cola Travel Guide
Coca-Cola and Time Out have joined forces to create an interactive travel guide. The interesting format presents places and iconic scenes of culture and pop culture, in which the heroes and heroines sip the famous drink. The opening example is a photograph of Marilyn Monroe from 1957, when the actress was caught in New York eating a hot dog and drinking Coca-Cola. “Foodmarks” (as the Coca-Cola guide is called) includes 413 places from all over the world, a dozen of which are located in Poland! In addition to online activities, Coca-Cola also organizes stationary events.
iMessage the most secure in the world
iMessage introduces PQ3 – a revolutionary cryptographic protocol that provides secure communication at scale. PQ3 provides protection against quantum attacks. It is the first such protocol in the world! Apple is implementing PQ3 with iOS 17.4, iPadOS 17.4, macOS 14.4 and watchOS 10.4. The groundbreaking protocol is based on a hybrid regardless of the industry its recommended to cryptographic model, combining classical and post-quantum algorithms.
Christina Aguilera’s company is committed to women’s sexual well-being
In 2002, Christina Aguilera’s music video “Dirrty” premiered. After two decades, the singer is back to revolutionizing women’s sexuality in a slightly different way. As co-founder and chief advisor of the “Playground” brand, she focuses on women’s sexual health and well-being. The brand responds to market trends that suggest a growing interest in the topic of female sexuality .
Marriott Bonvoy promotes itself in a sporty way
Marriott Bonvoy, the loyalty platform of the data on well-known hotel chain, has launched a new campaign ahead of the March sporting events in the USA (March Madness 2024). The promotional campaign uses multiple formats and distribution venues: radio, TV, video, digital. Each creation shows the pre-game rituals of fans, coaches and athletes during their stay in hotels.