Ads is also based on keywords

Bing Ads features of Bing Adwords campaigns

Bing Ads allows you to define exactly the keywords you want to bid on.Microsoft’s search engine is Google’s biggest competitor, if you can call it competition defending its territory. Bing’s market share is rather low, but it is still significant compar to the other Google alternatives, which offers advertisers an interesting perspective. This allows them to reach a relatively broad target group, which includes many Microsoft mobile users. At the same time, there is less competition than with Google.

 

Like the popular search

Sngine, bidding on Bing : instead of reserving an ad on the search engine, you bid on a specific term in an advertising space and every time a user performs a search, an automatic auction takes place on the advertising spaces. This form of advertising space auction is call “Real Time Bidding” (RTB), since the system decides who wins in a matter of milliseconds and therefore almost in real time.

 

Because the number of advertisers bidding for a position is much smaller on Bing, auctions are also less common. This is particularly interesting for smaller companies that want to advertise using highly popular search terms. In addition, as an advertiser india telegram data  you are only requir to pay when someone clicks on your ad – a principle known as “Pay Per Click” (PPC). Bing also has an interesting distribution network: as the search engine is part of the Yahoo! Bing Network, ads are also display on the Yahoo search engine.

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In terms of ad formats

Bing is not much different from its competitors: in a  new landing page elements countdown app store ddition to the usual text ads plac in the form of (far-away) search results, other text ads with links appear next to the actual results. store offers, in wh cz lists ich Bing also displays the price of the products.

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