Furthermore, the brands Advertising after COVID-19 leading that 10% that did in 2020 bear little or no resemblance to those of 2010…

New normal in advertising?

Consumers expect more from brands than a simple commercial proposition for a service or product .  They must generate experiences and address new social and economic needs , especially in large cities or depopulated india email list areas. Therefore, campaigns are transforming, and the media and message with them must carefully address Connection , Context , and Content .

Today’s new wars are truly digital and, in many cases, driven by control of information and data. Today, there are global players on every corner of the globe: from the GAFAM (USA) to the BATM (China), with a major impact on the rest of the world.

• The way we shop :

COVID-19 will accelerate changes and at times has shifted priorities . :

• promoting e-commerce in sectors where it was already a reality (fashion) and
  others business digitalization where it has not yet been as affected by it (DIY).

• The way we consume media

• : boosting media  that creates meaningful experiences. New TV (in the midst of lockdown, Disney+ is launching, expanding the OTT TV offering), Social (increasing the use of social media, expanding to new targets), and Gaming (as an ecosystem not only for gaming but also for socializing, holding large-scale concerts, etc.)
• The way we work : Does anyone doubt that remote work arrived suddenly, out  of  necessity, to stay, more or less intensively? We need to learn how to manage work in this new mode and how it will affect future workspaces, coworking, fixed spaces vs. “hot spots,” etc. And the possibility of relocating resources, not only in the office, but also in cities, countries…

So, what seems trust review to be happening is that every day there’s a normality, that it’s not constant, and that, as always, whoever adapts best and knows how to see opportunities will have the advantage. I don’t think we know what normality is.