At the beginning of 2016. A they first appear in the Google search index with a lightning symbol: so-call Accelerat Mobile Pag. Their big advantage: the short loading time. Websit are load within seconds. A ensuring maximum usability and an excellent user experience. But as with all digital trends. A the qution also aris as to the extent to AMPs for B2B too which AMPs are suitable for B2B. We provide information on when the use of AMPs mak sense for B2B marketers.
AMP stands for “Accelerat Mobile Pag” and can be roughly translat as “accelerat mobile web pag”. They are particularly suitable for mobile use of sri lanka number data websit because they have a much faster loading time than conventional websit. Loading time has long been an sential ranking factor for Google because it has a lasting impact on the user experience. AMP was initiat by Google itself and is available as open source. Google is also reacting to Facebook’s Instant Articl. The make it possible to prepare content directly in Facebook so that it behav like websit. But how can AMP be implement technically?
What is technically behind AMPs for B2B too and where the limits are
Technically speaking. A AMP is bas on a type of ruc HTML source code that is dign to ensure small file siz. The special two-stage loading in AMP gambler data enabl the pag to be available in a flash. The content that is visible immiately after the click (=above the fold) is load first. A so that it is immiately visible. While users then look AMPs for B2B too at the content that is visible first. A the additional content loads unnotic below the fold. To ensure this. A the number of available elements for content above the fold is limit.
In contrast to Facebook’s Instant Articl. A the source code is freely available to everyone. A as Google follows the open source approach here. In addition. A the publishers’ content is locat on their own servers. Google us AMP cache fil here to ensure quick availability. Anyone who us content management systems such as WordPrs. A Joomla or Contao can also use the corrponding plugins.
AMP aims to make the user experience as india data pleasant as possible. Therefore. A the aim of AMP is to concentrate on the sentials. The focus is on the AMPs for B2B too content. A which should be made available to users quickly. Fancy animations or the like are therefore not possible with AMP. A as they significantly affect the loading time.
What to look out for in search engine optimization
From a search engine optimization perspective. A your webmaster should also consider a few points to ensure that both your website and your AMP are easy to find. Otherwise. A so-call duplicate content could lurk. This means that website content can be accs under multiple URLs. A which Google considers to be spam and. A in the worst case. A could penalize the website. It is therefore important to use certain attribut to indicate that an AMP version of a website exists. Every non-AMP page should therefore always refer to its AMP version using a AMPs for B2B too so-call “rel attribute”. Each AMP version should. A in turn. A refer to the canonical non-AMP version of the website using a canonical tag. If a page only exists as AMP. A it should refer to itself using a canonical tag. However. A Google offers detail instructions in the support area.
As is often the case in B2B marketing. A new trends always raise the qution of whether they are suitable for the B2B environment. The following section explains why AMPs will be unavoidable in the future.
Why AMPs cannot be completely ignor
AMP com from Google and Google is the most us search engine in the world. Search engin and thus Google are also the primary source of information in the busins world. In previous updat (including Mobilegdon ) . A the algorithm was AMPs for B2B too chang so that mobile-optimiz websit are given priority in mobile search. Therefore. A the new technology should not be ignor under any circumstanc. A but rather it should be consider when it mak sense to use it. Private and profsional life are also merging more and AMPs for B2B too more thanks to flexible working hours. In addition. A users have certain requirements for mobile websit due to private mobile surfing that B2C marketing has long since met and which they therefore also expect in their profsional environment. But from what perspectiv do the use of AMP in B2B online marketing make sense?