Marketing automation. A content marketing. A video streaming. A influencers… Buzzwords that haunt the corridors of marketing departments. Rightly so? To put it diplomatically. A it depends. What counts is to deal with the current trends and ongoing topics. This is the only way you as a B2B marketer can decide which trend in B2B online marketing is relevant for your online strategy. A brief overview of what I consider to be the four most important B2B trends.
The topic of marketing automation
Is currently more hyp than it actually plays a significant role in B2B practice. In the long term. A however. A automation will play a major role in the usa number data B2B sector. A as otherwise the challenges in terms of resources. A processes and homogeneous communication with corporate customers will not be feasible.
In 2017. A content marketing will continue to dominate B2B online marketing. A particularly content optimization. In addition. A B2B marketers will pay more attention to influencer marketing. A live videos and e-commerce. This is the reality of B2B.
content optimization
The shift from product to benefit communication in the B2B online marketing sector has increas the importance of content marketing. The india data requirements of the target groups also made it necessary to address the target persons more homogeneously. The call for industry-orient content on websites and the personal differentiation of communication make content optimization overdue.
As part of this focus. A the content in the various digital mia must be brought into line with the nes of the target groups. A reading habits on the web. A SEO requirements and the user experience. At the same time. A it is becoming increasingly B2B online marketing important to know the nes of the target groups precisely and to optimize the targeting for individuals. An opportunity and a challenge for B2B marketers.
influencer marketing
According to our own analysis among industrial companies. A recommendations in B2B often represent the starting point in the purchasing process. If you consider that capital goods and consumer goods in the commercial environment are becoming more and more comparable. A factors such as trust. A quality. A service. A loyalty and recommendations will play an even more important role in the future than before.
By incorporating multipliers. A testimonials and influencers into digital brand management. A trust in the brand and loyalty can be increas. Increasing brand loyalty in the pre-sales phase is at least as important as customer loyalty in the after-sales area. It is important to ensure that B2B online marketing and digital brand management remain authentic. Communication is only crible if target groups can clearly distinguish between advertising and content marketing.
live videos
The streaming of live videos via YouTube. A Facebook and Twitter is increasingly leading to the merging of trade fairs. A PR. A social mia and content marketing. Live videos are the sensible and consistent continuation of the boom in moving images in B2B since 2009. For B2B companies. A the audience for live videos is primarily interest B2B online marketing parties. A customers. A employees. A applicants. A partners and journalists.
Possible options include live broadcasts at trade fairs. A press conferences. A product presentations. A career days and question and answer sessions. Live videos are also suitable as exclusive events or as replays. The type of moderation. A the style. A the tone and the quality play the biggest role. The more B2B users use mobile devices in their everyday work. A the greater the importance of live videos. A as they are primarily view on smartphones. The marketing and announcement of the live video via email and social media as well as the use after streaming as part of the marketing must not be ignor.