If you aren’t israel whatsapp number data using high-quality CRM and data validation tools, you are bound to face data duplicates. When data duplicates occur, you waste time on duplicate efforts like sending a message to the same email addresses twice or calling the same clients repeatedly. This doesn’t just take a toll on your sales team, it ruins your company’s reputation.
Duplicate customer data also affects reporting. When the sales team works with the same contacts over and over again, it can lead to inaccurate analytics and poor decision-making.
With time, duplicate customer data can cost your company thousands of dollars, lowering marketing ROI tremendously.
Invalid Email Addresses
If you enter an invalid data-driven decisions or undeliverable email address in your CRM software, your CRM data management suffers. So does your sales and marketing team.
Invalid email addresses show up when customers intentionally give you the wrong address or make typos when entering contact information into an online form. Additionally, your sales team can make a typo when entering the information into CRM software.
Each invalid address on your list hinders your sender’s reputation, forces your teams to work with inaccurate data, and demands extra expenses.
Dealing with invalid email contacts is easy. You simply need to run your list through an email validator regularly.
Data Decay
According to Gartner, lack data every month, 3% of data in the world gets decayed. The B2B data decay rate is over 70% per year. These numbers are impressive. For example, if a decision-maker in the company is promoted or chooses to retire, their old contact data decays. By continuing to use their data, your sales teams are losing time and money.
It’s imperative to know your data decay potential and monitor contact details closely. You can fight data decay by:
- Eliminating manual data entry.
- Engaging with your target audience regularly.
- Using email, phone number, and address validators.
- Asking customers to update their contact details regularly.
By minimizing the consequences of data decay, you can improve your company’s profitability and raise marketing ROI.