The widespread adoption of artificial intelligence greece whatsapp (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality.
While the technology has been proven to enhance our daily lives — the adoption of autonomous vehicle technology.
Since erupting onto the scene, ChatGPT, for example, has already made a significant impact in the digital marketing arena, with its ability to produce targeted AI-powered content on an ever-expanding range of subjects. There are also many other AI tools that are available and evolving to help marketers – a clear indication of how widespread the technology is in our current landscape.
Starbucks’ AI voice-powered barista services
To offer its audience an additional layer of consumer value, efficient content promotion directly influences
the coffee colossus integrated one its most subscribed apps with Amazon’s Alexa technology. In doing so, its customers can now use their very own ‘My Starbucks Barista’ service to place and modify orders, as well as confirm a pickup location for maximum convenience – a seamless blend of voice and chatbot innovation in action.
Due to the success of its ‘My Starbucks Barista’ app, the brand has broadened its AI innovations by adding AI-powered Mastrena II espresso makers (machines that essentially complement the pre-ordering capabilities of the app) to thousands of its outlets to offer a more consistent and streamlined coffee-making experience to its customers.
AI Digital Advertising Examples
The publication leveraged phone number data the process of AI-driven programmatic advertising to its advantage, buying and selling targeted adverts autonomously. By using this process to capture data and analyze consumer data in detail, The Economist was able to identify a segment of its audience that it considered to be reluctant readers.
By analyzing web and app usage autonomously, they drilled down into specific reading habits or preferences and, as a result, found better ways of approaching their prospects online. Also, by focusing on matching cookie, subscriber and additional data sets to discover new segments and create lookalike audiences, the publication managed to yield a host of positive results that have served to boost its readership levels once again.