Shows whether advertising investments pay off Here are a number of other important metrics that are usually us to compare the effectiveness of different promotion channels: CPC (Cost Per Click) is the cost of a click on one advertisement. CPL (Cost Per Lead) — the cost of one application, lead. CAC (ustomer Acquisition Cost) is the cost of attracting one new customer who makes a purchase.
CR (Conversion Rate) conversion
The proportion of users who perform the target action. There are two more useful indicators that characterize the quality of the audience: AOV (Average oman phone number library Order Value) — average purchase order. LTV (Lifetime Value) is the lifetime value of a customer or the amount of money that he will bring to the company over the entire period of cooperation with it. These two metrics show how many target customers come from each advertising platform.
At the same time, LTV is important
To evaluate if the immiate profit from advertising is not great, but in the long term the company receives good income from each buyer. How end-to-end remarketing paid facebook marketing has the advantage of remarketing analytics differs from web analytics Firstly, web analytics systems provide information on the effectiveness of online promotion channels only. End-to-end analytics covers all channels: both online and offline. Secondly, web analytics often only considers part of the sales funnel.
For example, there are ad views
Ad clicks, and product requests from the site, but there ws data is no information about purchases made offline. or purchase refusals. End-to-end and web analytics services work best together. Sometimes it happens that according to data from one web system, an advertising channel works effectively, but when connecting end-to-end analytics, it turns out that the situation is slightly different.
In this example, web analytics figures show
That VKontakte advertising is more effective. But end-to-end analytics proves that Yandex.Direct revenue is higher Why do we ne end-to-end analytics? John Wanamaker, an American businessman and the founder of modern adwhich don’t. In addition, it solves a number of other important tasks.vertising, once said: Half the money I spend on advertising is wast. The problem is, I don’t know which half it is. End-to-end analytics helps answer the question of which marketing investments pay off and which don’t. In addition, it solves a number of other important tasks.