digital marketing

Given this renewed focus on ROI, it’s interesting to see how much companies are spending on their content marketing efforts. […]

Before we dive into tactics and performance metrics, we must first understand what businesses are trying to achieve with their

Ad Keyword — A query that triggers paid results. Click-through potential — A metric used to assess the chances of getting a

The Keyword Opportunities tool allows you to compare keyword profiles across multiple domains side-by-side. It’s a great way to see exactly where

The next step is the Organic Search Positions report for your root domain. Here you will see all the keywords for which

Use flexible advanced filters to further refine the scope of your keyword phrases with word count, search volume, keyword difficulty,

As we enter 2021, it’s clear that content marketing is evolving faster than ever. Lockdowns are upending consumer habits around

Semrush offers different keyword research tools to accompany your keyword research workflow. Let’s look at some advanced solutions that you