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Chatbots are nothing new, but many businesses have yet to try them. In recent years, chatbots have gone from being the big new trend to a proven and useful marketing practice.
If you’re still not convinced about chatbots, read our blog post on why you need to use chatbots now. If you’re ready to jump on the chatbot bandwagon, find out how to create your own chatbot marketing strategy.
1. Analyze your company’s processes and needs
Chatbot marketing includes the analysis of the processesWhat are your current business development and sales processes like? How are you converting website visitors or leads? How do you handle customer support? The first step in developing a proper strategy for your online chatbot is to see where you can improve efficiency .
For SMBs, chatbots can help expand your capabilities engineer database when you don’t have a lot of employees or resources. Larger companies can also leverage chatbots to automate simple or repetitive tasks, freeing up time for more important projects. In essence, chatbots are about getting visitors to the right place instead of letting them slip through the cracks of your website.
2. Define the intention of your chatbot
In Marketing, chatbots can be used for a multitude of purposes. The main ones are lead capture and customer service. But you can integrate your meetings, blog/landing pages, forms, lists and workflows news things to language into your chatbot. Discover some examples of different successful chatbots below:
E-commerce
Margot is Lidl’s “winebot” that works through Facebook Messenger. Margot helps site visitors learn about wine and find the wine and food pairings they’re looking for, making ecommerce easier. Whole Foods and Sephora have similar bots to help users find and purchase products.
Subscribe to the newsletter/blog
All major media outlets and content providers have started japan data developing chatbots. CNN, NBC, The Wall Street Journal, TechCrunch… want to make sure that visitors can subscribe to the exact content they are looking for. They push the content through the chatbot itself and also encourage readers to subscribe to personalized blogs/newsletters.