As we enter 2021, it’s clear that content marketing is evolving faster than ever. Lockdowns are upending consumer habits around the world, and businesses of all sizes are being forced to adapt.
The digital space is a hotly contested marketing space today, so it’s absolutely crucial to understand current industry trends and be able to identify areas where you can potentially capitalize and improve.
Content Marketing Strategies and Their Effectiveness
To provide you with the most up-to-date data, we surveyed over 1,500 marketers from across multiple countries and analyzed over 17,000 content marketing job openings on the largest active job boards.
We also compared the report’s findings with the 2019 edition of the survey, to try to highlight longer-term trends and insights. The results are interesting.
To better illustrate our findings, and what they mean for you, here’s the full data breakdown:
What are the main goals and challenges of content marketing for businesses?What are the most effective content marketing tactics?How do companies measure their success?
What tools do content marketing teams use?
- What types of content are produced and where are they distributed?
- Do companies outsource their content?
- How is content distributed oman telegram data through the marketing funnel?
- How often is the content reviewed?
- What are the most sought-after skills in a content marketer?
- Technical skills
- Soft skills
- Main findings of the survey
- Methodology
- Content Marketing Survey
- In conclusion
Content Marketing Strategies and Their Effectiveness
Implementing a content marketing strategy is essential in today’s digital landscape. It allows businesses to build relationships and communities, generate leads, and most importantly, increase sales. But how many businesses are implementing strategies? And how do they measure their performance?
Key Skills of a Content Marketing Specialist
B2B and B2C marketers are clearly taking greg clair software quality assurance manager the lead in this area. In fact, there has been a significant increase in the number of respondents who actually have a strategy in place. In fact, most of them are successful, with over 70% saying their content marketing efforts are more successful today than they were last year.
Of course, businesses have also had to deal with the COVID-19 situation. According to the Content Marketing Institute (CMI), 94% of content crawler data marketers changed their strategy in 2020 as a direct result of the pandemic, significantly revamping their messaging and adjusting their editorial calendars. While these responses may be necessary in the short term, the CMI says businesses will need to continue to research and understand the changing needs of their audiences as they develop their long-term strategy.
To build your own content marketing strategy, be sure to check out our detailed, dedicated guide .