Creating your own e-book doesn’t have to be complicated at all. It’s just a matter of whether you know how to do it correctly – and we’ll show you that in the following lines. We have prepared a detailed guide for you , with which anyone can do it without any problems. We go through everything from initial clarification of the topic to writing advice to embedding on the site or successful promotion.
Why is it worthwhile to write an e-book and place it on the site?
Before we move on to the individual steps of the procedure, let’s remember why it is beneficial to enrich the pages with an e-book and use it as an effective marketing tool :
You’ll gain an edge over your competition by offering something extra to your website visitors.
By giving away something for free, you will build poland whatsapp number data a closer relationship with your website visitors and strengthen their trust in your qualities.
You will increase awareness of your brand, website or services.
Easily build a database of contacts for targeted outreach with additional content or later products and services.
Step 1: Think of a suitable topic
You will sweat a little in the beginning. Figuring out what the e-book will be about to meet your and your visitor’s expectations can take a lot of work. You can find yourself in two situations: either you can think of a lot of topics but don’t know which one to choose, or you can’t think of a single one. In both cases, first establish the basic criteria for a quality topic , i.e. the e-book as a whole. We recommend thinking as follows:
Next, sharpen the focus of the content according to you can create successful landing pages the real data that you have available from your site. Find out which articles visitors react to the most, what they read most about you or what questions they most often contact you with.
You can also search on the Internet and visit industry discussions or magazines , specialized forums. Read comments, look for polls, in short, get an idea of what peo resource data ple are dealing with and why , so that you can help them with an e-book . Thorough preparation is the basis and it is guaranteed to pay off.
If you’re still not sure what to do, take a test. Write a few articles on the intended topics and see. If readers like them and what kind of response they generate.
When is the perfect time for a title?
Everyone has a different way of coming up with a name. Some people like to clarify it before they start writing, while others leave it for the end. However you have it, definitely do not underestimate it, because it is ultra important .
A brilliant title can multiply the conversion rate of e-book downloads. But don’t count on the fact that you’ll pull out the perfect piece the first time. Get ready to play with words, rewrite, cross out. The result must be clear, concise, without unnecessary padding and at the same time as attractive as possible.