Data-driven decisions According to a study by Adyen , 69% of consumers would buy from a retailer more often if they received personal offers via chatbots . This figure indicates that consumers expect increasingly personalized products and services , and that everything is increasingly automated by algorithms.
This trend is driven by a new consumer expectation: Augmented Commerce
- Chatbots : Chatbots are a huge addition to the customer experience and service aspect of shopping. Chatbots can provide consumers with almost any information in an accessible way. There’s no reason not to start with them.
- IoT Devices : IoT Data-driven decisions devices such as beacons and smart store shelving allow retailers to utilize their mobile database staff more efficiently while creating a quality customer service and experience. Proximity marketing will become even more popular in 2019, thanks to Google Beacon technology, among other things.
- Voice and V-Commerce : Voice has achieved significant market penetration this year. Studies show that at least 25% of consumers who own voice-enabled devices (such as Google Home and Amazon’s Echo) also use them for online shopping. The sooner businesses adopt this relatively new technology, the faster they can win in the voice world.
- Augmented Reality (AR) : Augmented reality (AR) helps retailers create a more personal and informed shopping experience by giving customers the ability to see a product in their own context – for example, how a sofa fits in their living room or what a pair of glasses would look like without having to try it on “in real life.”
QR Codes Data-driven decisions
Although China uses QR codes for almost all everyday payments, this trend is still a bit slow in Western countries. But that will e-commerce for smes change in 2019, when Apple will be able to scan QR codes in iOS 11 via the native camera app, making scanning QR codes easier than ever. QR code payments may not be ultra-popular in 2019, but businesses can use QR codes to boost their content marketing and social media initiatives.
Social media strategies
Social media has continued to evolve since its inception. Every year, Instagram , Facebook , and Snapchat unveil new features that can truly benefit retailers. It’s no longer enough to post photos or updates on a profile. In 2019, “ Live ” videos will become increasingly popular (YouTube, Facebook, Instagram). Instagram Stories and Instagram Shopping are also key tools for retail. Retailers must use social media and apps to tell stories and communicate in real time with their fans and customers.
aCommerce
Data will be one of the most important building blocks for retail growth. By 2018, it was already clear that data was more valuable than ever, both thanks to the vast amount of data available and the constant evolution of data processing. In south africa business directory addition to driving sales, accurate data is essential for tools that help retailers understand customer behavior—rewarding loyalty and providing more personalized communication .