This is a broad term that touches on multiple sales points throughout the customer journey. Demand generation is not a superficial term like lead generation ; which only focuses on increasing the number of leads. Instead, the demand generation funnel focuses on building long-term relationships with potential customers to motivate them to keep coming back and making repeat purchases.
This graphical presentation will help you understand how demand generation behaves:
Why does your software startup need a demand
Since you are a software company, your target audience whatsapp number list will most likely be other businesses (B2B). As mentioned earlier, there are already thousands of SaaS companies, so unless you offer something truly unique, you will have a hard time convincing other companies that your product is worth investing in.
Therefore, demand generation is important for software startups to find the right strategies and tools to increase brand awareness.
Creates awareness of need
Demand generation helps create “need awareness” because it gives you multiple opportunities to communicate to potential users why they need your product. For example, you can create content that targets your prospect’s pain points using tools such as a company blog, cold emails, or social media posts. These can be used to educate prospects on how your software can solve their specific problems.
Check out this post on the CloudTalk blog –
Channel existing demand
One of the best things about entering the tech startup sector is that there is already a huge demand in the industry across many different sub-niches. Every year, more and more online software solutions are emerging for a variety of different tasks: from VAT refunds to managing your company’s image with a brand asset management tool. The list is virtually endless.
Startups can tap into this demand by using a demand generation funnel, which allows you to target users who are already interested in your products.
To do this, you can reach out to your competitors’ core audience and sell to them using lead generation marketing .
In addition to this, you can also work on improving your SEO performance. According to this report, 48% of people start their buying journey through search engines, so a strong organic presence is a vital part of online success. So, you will only be able to get on the radar of potential online buyers when your website appears at the top of Google search results. Here are some basic tips for improving your organic rankings…
- Look for keywords that customers in your industry are searching for.
- Share guest blogs on websites with high DA ranking in your business niche.
- Create a beautiful, fast loading website with intuitive and responsive design.
Increase your return on investment
Cash flow is almost always a challenge for startups, as businesses the same goes for colleges and libraries when often simply never have the funds to deploy aggressive marketing strategies and use robust marketing tools in the same way that established companies can.
By using this strategy, you can spend your company’s hard-earned resources on lead generation efforts that actually produce positive returns and generate leads.
Increase sales
Demand generation is the first step to sales. Using business leads customer-focused demand generation strategies, you can increase the interest of people who are ready to buy.