Chii chinonzi CPO?
Tiri kutaura pamusoro pechiratidzo chekushanda, kana mune mamwe mazwi, mutengo wegadziriro yakaiswa. Indekisi iyi inoshandiswa kuona nyika email list kuti mushambadzi akashandisa marii pakutengesa kopi imwe yechigadzirwa. CPO inoverengerwa nereshiyo pakati pebhajeti yemushandirapamwe wekushambadzira uye huwandu hwezvinhu zvakatengwa kana nhamba yezvikumbiro zvebasa rakashambadzirwa. Tinogona kuidana iyo CPO yekutengesa muenzaniso, apo mushambadziri anofanira kubhadhara kutenga chaiko kunoitwa nemushandisi anokwezva.
Kuwanda kwekushandiswa kweCPO
Chokutanga pane zvose, kushandiswa kwechiratidzo cheCPO kunobatanidzwa nekuongorora mari yekushambadzira mishandirapamwe, chinangwa chekusimudzira zvakananga kutengesa. Kusiyana neCPO, pane chiratidzo cheCPA , chinoshandiswa kuratidza kubhadharwa kwezviito, chiratidzo cheCPM, chinoshandiswa kuratidza data yebasa kubhadhara kwezviratidziro, uye chiratidzo cheCPC , chinoshandiswa kuratidza kubhadhara kwekudzvanya.
Kuverengera kuverenga
Semuyenzaniso, mari yemushambadzi pakushambadzira padandemutande inosvika zviuru makumi maviri nezvina zvemadhora. Panguva imwecheteyo, zvigadzirwa zvekushambadzira zvakaratidzwa online 1.2 miriyoni nguva. 20 zviuru vangangotenga vatengi vakapindura zviziviso. Kana kudzvanya kwega kwegumi kuchienderana nekutengesa kwechigadzirwa chimwe chete, tinogona kutaura nezve zvinotevera zviratidzo zvekambani yekushambadzira:
Kugadzira mutengo
Kune mabhizinesi mazhinji, mubvunzo wekuti ungawedzera sei kutengesa muchitoro chendaneti yakakosha. Uye kugona zvikonzero zvekuita seo pasocial network kuverenga kweCPO nderimwe remabasa ekutanga emuzvinabhizinesi anoda kubudirira. Iyo chaiyo formula inotemerwa zvinoenderana neyakajeka yechigadzirwa kana sevhisi yakapihwa, asi kuomarara kunobva mukugona kudzoka kwechigadzirwa uye nzira dzakawanda dzekutengesa. Kana uchitarisa kubatsirwa kwemakambani ekushambadza, inofanirwa kuongororwa pasina mamwe mari. Kana huwandu hwemitengo yekushambadzira yakakwira kupfuura avhareji bhiri yekuraira, saka kushambadzira kwakadaro hakuna pundutso.
Nzira yekukwezva vashandisi?
Kugadzirisa dambudziko rekuwedzera kwevanopinda richangova danho rekutanga rekukunda. Iwe unogona kupedza mwedzi uchiedza kuwedzera traffic kune yako saiti, asi kunze kwekunge iwe waita inomanikidza uye inoshanda mushandirapamwe kukwezva vanhu, iyo traffic haizomboshanduke kuva vangangove vatengi vakagadzirira kutenga zvigadzirwa zvako. Nyaya huru yekubudirira kwekushambadzira inoramba ichiwana kuvimba uye kukurudzira vashanyi kutenga zvinhu.
Iva akajeka
Mutengi anozvifarira pavanomuudza nezvenyaya yekutengesa nenzira inosvikika zvakanyanya. Vanhu vanoda zvekutaura. Ita zvese zvinogoneka kukwezva vateereri vakavimbika uye kuvaka nharaunda yakatenderedza portal yako. Funga kubata webinar yemahara,. Zvakajeka zvinonyanya kushanda pane zviri nyore uye zvakajairika mazano.