Digital marketing is a term that australia whatsapp relates to all promotional activities. That happen online. From social media management and content marketing to paid advertising. And artificial intelligence (AI). Digital marketing covers a wide net of specialist skills.
With the right approach, digital marketing is an art. Regardless of your role, digital marketing is about addressing your audience’s pain points and delivering solutions across the right channels, at the right time. If you’re creative, analytical – or both – digital marketing can be a rewarding and lucrative career path.
According to Expert Market Research, the digital marketing market is project to reach a global value of $1099.33 billion by 2032.
What are the best digital marketing career paths in 2025
Social Media Manager jobs social mia ethics: how to combat digital misinformation
are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.
So, what does a social media manager do? A social media manager is responsible for creating a targeted content strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.
So if you like interacting with people on social media and you’re both creative and analytical, this may be the role for you.
Key duties:Create relevant and meaningful content for specific audiences for a variety of social media channels including Instagram.
Email marketing specialist
Email marketing is one of the phone number data longest-standing forms of digital marketing and it’s still one of the most effective. Why? It’s because email marketing can be easily personalized and deliver value-driven content directly to your prospects’ or customers’ inbox.
An email marketing specialist is responsible for everything ‘email’, including campaign development, email content creation, sourcing visuals, tracking performance data, and creating automated workflows for nurturing customers (and earning sales!).
If you’re a good communicator (and quick writer!), fascinated by automated technology, believe in the value of data-driven marketing, and are persuasive, this may be the digital marketing career path for you.