The goal of a Digital Marketing consultancy for service providers and small businesses is to help them use online tools to meet their customers’ needs and thus generate value, increase their profits and sales. Today, it is no longer possible to choose to hide. Either you appear as a good option or you will implicitly be seen as an option that is off the map.
It is very common for a Marketing Consultant to hear comments from entrepreneurs and small businesses such as: “I don’t know if I can afford a consultant because my company is small”, “I think I just need someone to perform some activities for me…”, “I’m not sure what needs to be done, I’m lost…”, “Where do I start?”.
But counting on someone from outside, with the knowledge to diagnose and identify market strategies that make sense for your moment, has nothing to do with the size of your business, but rather with the desire to move forward more safely along the way.
Why and when to hire a Digital Marketing Consultancy?
There are some reasons that I consider to be the main ones to decide whether it is time to seek the opinion of a professional in the field. Here are the main objectives:
Diagnose problems and solutions
When we hire a consultant, it is because we want an external opinion that will help us see improvements and possibilities for growth. Diagnosis is part of the telemarketing data work that directs actions and strategies. So, if you are not sure what problem you are facing, it is a good idea to consider a consultant.
Help to have an overview of the business
Having a consultancy helps you gain awareness of your actions, possibilities and business opportunities, better understand the characteristics of your audience and their purchasing intentions.
Understanding more about your ideal client’s profile and purpose is the first step to better serving and retaining them. But it is important to emphasize that not all consultancies will look at this aspect of the business; it depends a lot on your objective and the profile of consultant you are looking for.
Some will be focused on improving sales processes or marketing automation, for example. In my case, I always like to look at the why of the business. Many times, invisible problems start with the conflict of unidentified values.
Set goals and objectives that make sense to you
In a consultancy process, transparency between client and consultant is essential to achieve good results, in accordance with previously established objectives.
If you are a professional who wants to increase your visibility and reinforce your authority, for example, it is important to know whether you want to have similar to categories the option to create collections many partnerships to become an influencer, whether you want to teach people or increase the number of services you provide. This is a step in identifying SMART goals so that you can measure your results at the end of the process, which has a beginning, middle and end.
Optimize your results
Optimization is a consequence of the actions implemented. Here it is important not only to identify the improvements or traction channels, but to patiently implement them with constancy and consistency.
Many consulting clients may not see results because they start an action but get discouraged before they even get halfway there. Immerse yourself in consulting b2c fax knowing that there are no results overnight; it is a construction process. Therefore, like any construction, it takes time and needs foundations built on rock and not sand.
So, I want to invite you to think about these questions. Have you been asking yourself these questions? If so, it may be an indication that you need some consulting:
- Which channels, social networks, platforms and ads should I choose?
- How do I know if my company is successful in what it is doing on the Internet?
- Do I create social media profiles or email marketing campaigns?
- Do I invest in Google sponsored links or produce content?
- Do I redesign my website or create a blog?
If you answered “yes” to any of these, a Digital Marketing Consultant can help you with the answers.
Always think: what is the cost of hiring a professional to help me? And what is the cost of NOT hiring a professional to help me? We are always investing in something. Not investing does not mean that you have stopped spending. The time spent trying to find a way forward may not be tolerant of your business.
Now, what is an Autonomy Marketing Consultancy?
Well, now that you’ve identified what a consultant does, I want to introduce you to what a consultancy is that focuses on the entrepreneur’s autonomy. It’s a mixed format that combines the consultant’s experience, the entrepreneur’s own clear vision, and the desire to not depend solely and exclusively on external professionals whenever there is a Digital Marketing challenge.
Therefore, this model is designed for service providers and small businesses that do not have a dedicated marketing team, but need to be strategically positioned to see their business take off.
This type of entrepreneur cannot depend solely on agencies or third parties. They need to be aware of how to apply digital marketing to their business model before delegating tasks or hiring services that, often, they do not need or do not make sense at the current time.
Program Format
The Consulting Program focused on autonomy consists of 5 stages:
- Analysis of objectives and briefing to identify possible problems
- Diagnosis
- Proposal for action and digital channels
- Teaching the main strategies that respond to the main issues of your current moment.
- Four-handed application, with weekly meetings. I help throughout the process, monitoring, giving suggestions and teaching. However, the execution and implementation must be carried out by the client to solidify the experience and learning.
If you have any questions, click here so we can talk more about your project and explain how it works and whether it would be the best path for you!
How much does a Digital Marketing Consultancy cost?
If you think it’s too expensive and unfeasible. Know that a consulting service is financially viable for service providers and small companies! For example. I have served clients who were just starting out but had a low budget. As well as small companies that could already set a slightly higher budget.
It is difficult to know how much to charge without knowing the demand. But it is a fact that a consultant can work with a small company or entrepreneur. Taking into account their financial reality.
Consulting is a flexible process, and this adaptation is designed to be incorporated into everyday business.
How long does a Digital Marketing Consultancy with a focus on autonomy last?
This depends a lot on the case! Generally, within 3 months, it is possible to start seeing results and the knowledge necessary to work alone, delegate and choose professionals. After this period, we can hold sporadic meetings to validate ideas and check results. It is common to start by focusing on one or two digital channels and, as the learning is consolidated, to implement new channels or actions.