Five online marketing strategies
- Improve search engine rankings. Most consumers search on Google before making a purchase, but approximately 75% never go beyond the first page. This means that companies need to design an SEO strategy that includes a solid content plan that allows them to rank naturally for the keywords that interest you most.
- Implement SEM campaigns. Following the state of emergency, many companies have halted their online advertising campaigns, so this could be an excellent opportunity to purchase display ads on platforms like Google Ads at very Digital strategies to survive Covid-19 competitive prices, allowing you to promote products or services with minimal investment.
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Harness the potential of social media.
Social media use has increased during lockdown, so they cannot be left out of your strategy . The key is to strike a balance between promotional content what is seo? and educational or informative content. It’s also a good idea to launch promotional Digital strategies to survive Covid-19 campaigns, either through collaborations with influencers or through advertising on platforms like Facebook Ads.
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Design a lead nurturing strategy .
A common mistake strategies is to focus too much on getting traffic while neglecting lead capture. This translates into a high bounce rate: visitors trust review who leave the website without contacting or purchasing. To avoid this, it’s necessary to design a lead nurturing strategy that builds a bond with those visitors through content that guides them until they’re ready to buy.
- Include a chatbot. A chatbot can guide users through the search, selection, and purchasing process, providing the information they need, answering their questions, or even suggesting alternative products. This will reduce the number Digital strategies to survive Covid-19 of users who abandon the page because they were unable to complete the process, which will result in more sales and greater customer satisfaction.