While it’s a divisive topic in some circles, outsourcing content can be a great way to achieve your content marketing goals. But how popular is the practice? And which areas are most outsourced?
The number of companies outsourcing their qatar telegram data content marketing needs is declining, with less than a third doing so today.
However, among those that do, there is a massive increase in the need for content writing services, which is in line with the demand for blog posts, e-books, case studies, and other content formats. At the same time, more and more content professionals are offering their services remotely , allowing businesses to benefit from greater choice and better quality.
Services for video designers and animators have also seen a surge in demand, suggesting that companies are more willing to outsource creative roles. Cost is also a factor, with specialist roles like these typically being more expensive to fill full-time.
How is content distributed through the marketing funnel?
Content has various applications in different stages of the marketing funnel. For example, at the top of the funnel (ToFu), potential prospects are in the discovery phase of their journey and are primarily looking for information. This typically includes blog posts, infographics, or social media posts.
However, as they progress through their journey, they need more detailed content like e-books, white papers, and in-depth specifications.
Which stage do companies focus on the most?
As you can see, more than two-thirds of amver suleiman chief executive officer companies prioritize ToFu content creation. This finding correlates with other survey findings that suggest that driving traffic and generating quality leads are the top goals for most content marketing teams.
However, it’s important to produce content for all stages of the funnel, as this is what will convert (and retain!) those leads. While ToFu content may be the focal point, that doesn’t mean you should ignore the other stages. As we revealed in another recent study , 86% of marketers also create MoFu content, while 76% produce BoFu content.
How often is the content reviewed?
A content audit is an important first step in creating a content marketing strategy, but it’s also a valuable tool for checking the integrity of your content.
So how often do companies use it?
As we can see, more than a third of respondents crawler data regularly audit their existing content, although 14% of them consider this process to be not a priority or even necessary at all.
In most cases, this approach is not advisable. By auditing content at reasonable. Intervals, businesses can find. Content that is ready to be repurposed. Which can save them time and money. This technique can also. Help marketers understand. Why certain elements are not working. Connect their content to other sales and marketing. Campaigns, and identify opportunities for. Improvement or additional content.