Do you prefer a minimalist look for your emails, or do you like playing with images, graphs and interactive elements? What are the advantages and disadvantages of both approaches? And which option should you choose within email marketing, personal email, wishes or branding? Let’s take a look at the general principles of email design together in today’s article.
How to ensure that your newsletters do not end up in the trash?
You know it yourself, every day you receive a lot of newsletters, notifications and promotions that you don’t read. So that your addressees do not behave like this, it is n switzerland whatsapp number data ecessary to take it, as they say, “from the floor”. First, you need to choose a suitable, reliable and easy-to-use email marketing software. For example, we recommend GetResponse .
In the second step, you need to be well aware of who your newsletters should target. Who are the people who signed up for your news and newsletters? What are they interested in? How would you talk to them face to face? Rather, newsletters are a looser, friendlier form of digital communication; so use a language closer to the one you normally speak. Recipients will find your emails easier to read.
How to create a proper and interesting newsletter?
Download a clear infographic dedicated to the correct graphic and content form of newsletters.
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Choose the correct format
In e-mailing too, it is often true that less is sometimes more. A simple design also has the advantage of being better displayed on mobile devices (using responsive design). Be aware that people open emails in dozens of different clients – choosing a minimalistic design is m even in the case of salary ore likely to ensure that there are no display issues. Sometimes you can even opt for an email with no graphics at all – for example, if you want it to look personal.
But minimalism does not mean that your emails should be dull and gray. Rather, we mean that instead of a colorful palette of colors in a circus style, you s resource data hould prefer to choose only two or three coordinated with each other. Keep the same size of buttons and graphic elements, the same structure and alignment of text. The text of the e-mail should generally be shorter, few people will keep their attention while reading long tracts. Learn how to use design to improve conversions .
When is rich design more important than a clear and concise message?
A beautiful and richly decorated e-mail design is suitable when we want to show customers something, to impress their emotions, rather than to make them take some action. A good example can be Christmas or New Year wishes, when we want to stand out and also show the creativity of our marketing. A good example is the well-known Kofola Christmas cards, which also invite the recipient to create a personalized card and send it to someone. In this way, it is possible to link branding with viral marketing.